iWorld
Campus and TTT step up with ‘Five, Six, Seven, Ate!’
MUMBAI: Campus Activewear and Terribly Tiny Tales (TTT) have teamed up to launch Five, Six, Seven, Ate!, a punchy 15-part Instagram microdrama that pirouettes through passion, friendship, and the unfiltered spirit of young India.
Set in the vibrant world of competitive dance, each under-two-minute episode follows four young women as they chase dreams, trip on reality, and find rhythm in their own chaos. The series celebrates ambition, individuality, and the unspoken bonds that keep this generation moving.
The collaboration mirrors Campus’ ‘Move your way philosophy,’ blending TTT’s knack for authentic, bite-sized storytelling with the brand’s celebration of confidence and creativity.
“Gen Z connects with stories that feel real and unfold in their own spaces. Partnering with TTT allowed us to bring ‘Move your way’ and ‘You go, girl,’ alive in a format that’s instinctively social and emotionally honest,” said Campus Activewear chief innovation officer Prerna Aggarwal.
For TTT, it was a perfect fit. “We’ve always told stories that feel like they belong to you,” said Terribly Tiny Tales founder and CEO Anuj Gosalia. “This isn’t content for gen Z, it’s storytelling from their world.”
Together, Campus and TTT aren’t just keeping up with gen Z, they’re dancing to its beat.
