Brands
Rusk Media ropes in Jalaj Kukreja as general manager – brand partnerships, IP integrations
Former Mygate and Times Group executive joins Rusk Media for IP integrations push
GURUGRAM: Jalaj Kukreja has joined Rusk Media as general manager, brand partnerships and IP integrations, strengthening the company’s focus on advertiser-led storytelling and branded content partnerships.
Kukreja announced the development through a LinkedIn post, sharing that he has started a new position at Rusk Media. In his new role, he will work on expanding brand alliances and driving integrations across the company’s growing portfolio of intellectual properties and creator-driven content formats.
Before joining Rusk Media, Kukreja spent nearly three years at Mygate, where he most recently served as deputy general manager. During his tenure, he played a key role in growing the platform’s digital advertising business by building strategic partnerships with leading agency networks including GroupM, Dentsu, Publicis, Havas and IPG.
At Mygate, he was involved in annual deals, joint business plans and monetisation strategies while regularly engaging with agency buying teams, CXOs and growth leaders to expand advertising opportunities on the platform.
Prior to that, Kukreja spent over seven years with Bennett Coleman and Co. Ltd. (Times Group) under its Response division, where he handled integrated media solutions for brands such as Apple, Airtel, Samsung, Oppo, Google, Havells and Whirlpool. His responsibilities included campaigns across print, digital, television, radio and out-of-home media, while managing annual revenue portfolios exceeding Rs 90 crore.
He also held sales and business development roles at Info Edge India Ltd and Earth Infrastructures Ltd. earlier in his career, building expertise across advertising, real estate and client partnerships.
An MBA graduate in marketing and sales from Amity University, Kukreja joins Rusk Media at a time when brands are increasingly seeking deeper, content-first collaborations with media and creator platforms.
With branded entertainment becoming a bigger play in digital media, his appointment signals Rusk Media’s intent to make integrations feel less like advertising breaks and more like part of the story itself.
