Brands
PUMA appoints Mark Langer as CFO from May 1, 2026
Former HUGO BOSS CEO takes charge as Markus Neubrand exits
HERZOGENAURACH: PUMA has named Mark Langer as its new chief financial officer, effective May 1, 2026, as the company looks to sharpen its financial strategy during a transition phase.
Langer will also join the management board, taking charge of finance, tax, legal, investor relations and internal audit. He succeeds Markus Neubrand, who will step down as CFO on April 30, 2026, and exit the company on September 30, 2026, following a mutual agreement.
Bringing more than 25 years of international experience, Langer most recently served as CFO and member of the managing board at Douglas AG, where he led transformation initiatives aimed at driving profitable growth. Before that, he spent over 17 years at HUGO BOSS, including stints as CEO from 2016 to 2020 and CFO from 2010 to 2017, delivering sustained revenue and earnings growth. His earlier career includes roles at McKinsey & Company and Procter & Gamble.
Welcoming the appointment, PUMA chief executive officer Arthur Hoeld said, “I very much look forward to working with Mark, as he combines deep financial and capital market expertise with proven leadership as well as advisory experience across renowned consumer brands. His track record of delivering results and navigating through complex business environments will be key in achieving our goal to return to profitable growth.”
Hoeld also acknowledged the outgoing CFO, adding, “At the same time, I want to express our gratitude for Markus’s leadership and dedication during a pivotal period for the company. His commitment to the brand and to the PUMA team has helped position us for long-term success.”
Echoing the sentiment, PUMA supervisory board chair Héloïse Temple-Boyer said, “I am convinced that with Mark, we have found a respected and highly regarded finance leader who will help PUMA deliver its financial ambitions and further reinforce investor confidence.”
From May 2026, PUMA’s management board will comprise Arthur Hoeld as CEO, Mark Langer as CFO, Maria Valdes as chief brand officer, Matthias Baeumer as chief commercial officer and Andreas Hubert as chief operating officer.
With a seasoned finance leader stepping in and a transition already underway, PUMA appears to be tightening its financial playbook as it eyes a return to steady, profitable growth.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
