MAM
Wellbeing Nutrition teams up with Dhurandhar cast for protein push
Campaign spotlights Mango and Swiss Chocolate blends as protein demand rises in India.
MUMBAI: If protein had a personality, this one would come in mango and chocolate. Wellbeing Nutrition has partnered with actors Gaurav Gera and Mustafa Ahmed from the film Dhurandhar to promote its expanding Whey Protein Blend portfolio, leaning into flavour-led storytelling to make performance nutrition more approachable. The digital campaign pairs each personality with a distinct flavour Gera with Mango and Ahmed with Swiss Chocolate bringing a seasonal and indulgent twist to a category often associated with routine and rigidity.
The move comes at a time when protein consumption in India is seeing a noticeable shift. As awareness around fitness, recovery and preventive wellness grows, consumers are increasingly seeking options that balance functionality with taste, while also offering cleaner formulations and greater transparency.
Wellbeing Nutrition’s expanded range is positioned to meet that demand, focusing on muscle recovery, strength and overall wellness, while aiming to address common concerns such as heaviness and bloating often linked to traditional protein blends.
By foregrounding flavour as much as function, the campaign attempts to reposition protein from a necessity to a daily habit people actually look forward to, whether it’s the summery appeal of mango or the familiarity of chocolate.
In a market where wellness is becoming as much about experience as efficacy, the brand’s bet is simple, if it tastes better, it sticks better.
MAM
BNW Developments appoints Swapnil Lal as Chief Marketing Officer
Ex-Sobha Realty marketer to lead global push after AED 802 million Q1 sales.
MUMBAI: In real estate, timing is everything and so is the storyteller behind it. BNW Developments has appointed Swapnil Lal as Chief Marketing Officer, signalling a sharper push into global luxury real estate narratives as the UAE-based developer scales its ambitions.
Lal brings nearly two decades of experience across India and the GCC, having previously served as Head of Marketing at Sobha Realty in the UAE and held senior leadership roles at Lodha Group. His cross-market exposure is expected to help BNW navigate both international investor sentiment and the nuances of the UAE’s fast-evolving property landscape.
The appointment comes at a pivotal moment for BNW, which reported AED 802 million in sales in Q1 2026, underscoring its growing footprint across Dubai and Ras Al Khaimah. As competition intensifies in the luxury segment, the company is looking to sharpen its brand voice while expanding its reach among globally mobile investors.
In his new role, Lal will focus on accelerating market penetration across key international channels while driving a digital-first marketing transformation. This includes full-funnel acquisition strategies and the use of AI-led tools to enhance targeting, personalisation and campaign efficiency.
The broader mandate is clear: move beyond visibility to resonance. With the UAE continuing to position itself as a premium long-term investment destination, BNW is betting on a more data-driven and culturally attuned marketing approach to stand out in a crowded luxury real estate market.
As developers race to build skylines, BNW’s latest move suggests the real competition may well be in how those stories are told.
