MAM
Faasos brings back Pizza Wraps with Bollywood themed AI campaign
Campaign recreates iconic films, partners 20 plus influencers.
MUMBAI: Picture this, Shah Rukh pauses mid-dialogue not for love, but for a pizza wrap. That’s the kind of plot twist Faasos is serving up. The Rebel Foods-backed brand has relaunched its Pizza Wraps with a Bollywood-inspired campaign that blends nostalgia, humour and artificial intelligence. Drawing from iconic films such as Dilwale Dulhania Le Jayenge, Om Shanti Om, Zindagi Na Milegi Dobara, Yeh Jawaani Hai Deewani and Phir Hera Pheri, the campaign reimagines memorable scenes with Pizza Wraps cheekily taking centre stage.
At a time when attention spans are short and scrolling is endless, the brand is leaning into AI-led storytelling to make familiar cinematic moments feel fresh and shareable. The idea is simple but effective: take what audiences already love Bollywood and remix it with food that fits modern lifestyles.
The product itself is positioned as a response to a practical problem. While pizza remains a universal favourite, it is not always designed for life on the move. Pizza Wraps aim to solve that by delivering the same flavours in a format that is easier to hold, less messy and built for single-serve convenience.
To extend reach, Faasos has also roped in more than 20 influencers, who are creating filmy, dialogue-driven content across social platforms turning everyday snacking into a performative, shareable moment.
The result is a campaign that does more than announce a comeback. It taps into cultural memory, repackages it with technology and serves it in a format designed for today’s always-on audience.
Because if hindi movies has taught us anything, it’s this drama sells. And now, apparently, so do pizza wraps.
MAM
MSM Unify appoints Rohit Kumar to lead India campus business
Ex CollegeDekho COO to drive partnerships, scale campus engagement in India.
MUMBAI: From classrooms to boardrooms, the campus playbook is getting a new chief architect. MSM Unify has appointed Rohit Kumar as founding member and president of its India Campus Business, signalling a sharper push into one of the world’s fastest-evolving higher education markets. In his new role, Kumar will oversee the company’s India business vertical, taking charge of institutional partnerships, campus engagement strategy and domestic growth. The mandate is clear: build scalable, technology-led models that connect Indian universities and colleges with global academic and career pathways, while staying grounded in local campus realities.
Kumar brings over 24 years of experience across telecom, IT services and education technology, an unusually broad mix that mirrors the convergence shaping modern education platforms. Most recently, as co-founder and COO of Collegedekho, he helped scale the business into a Rs 300 crore enterprise, delivering a 67 per cent CAGR over five years and building partnerships with more than 2,000 institutions nationwide.
That growth journey also saw the platform expand into adjacent verticals including learning, marketing services and overseas education, backed by multiple funding rounds from investors such as Girnarsoft, ADQ, ETS and Man Capital.
Earlier in his career, Kumar held senior roles at companies including Bharti Airtel, Reliance Communications, Sify Technologies, Indiatimes and Videocon, where his work spanned revenue growth, operational efficiency and market expansion across key regions including Maharashtra.
His appointment comes at a time when India’s higher education ecosystem is undergoing structural shifts driven by digitisation, global mobility and increasing demand for outcome-linked education. For MSM Unify, the opportunity lies in bridging domestic institutions with international pathways through a more integrated, tech-enabled approach.
As the race to own the student journey intensifies, Kumar’s task will be less about building from scratch and more about connecting the dots between campuses, careers and a rapidly globalising education economy.
