MAM
Noice launches 15-flavour artisanal dessert range on Instamart
Premium quick-commerce brand rolls out slow-churned ice creams, gelatos and kulfis with real ingredients just in time for summer.
MUMBAI: Noice has churned up something special this summer and it’s anything but full of hot air. The Swiggy-backed premium food brand, known for reviving authentic recipes through small-batch craftsmanship, has launched a 15-flavour artisanal dessert range spanning slow-churned ice creams, Italian-style gelatos, and classic kulfis. Now available on Instamart across major metros, the collection arrives right as temperatures soar, offering a scoop of India’s growing craving for genuine flavours over gimmicky novelties.
Unlike mass-produced ice creams pumped with air for lightness, Noice goes against the grain with a denser, more indulgent approach. “Most ice creams today are engineered for speed, which usually means adding air. Air makes it lighter, but it also takes away from what you’re actually tasting,” explained Royan Mody, Vice President at Noice. “We chose to go the other way slow-churned, less air, and more density. It’s a harder process, but it gives you a texture and richness that holds up.”
The range cleverly blends familiar Indian favourites with globally loved classics, all reimagined using real, high-quality ingredients and traditional techniques. Standouts include Rose Gulkand Ice Cream studded with actual rose petals, Filter Coffee Ice Cream that captures the soul of a South Indian brew, and Coconut featuring real coconuts blended with tender chunks for genuine bite. Other highlights are Kesar Pista, Alphonso Mango, creamy Malai Kulfi, and Italian gelatos in Dark Chocolate, Salted Caramel, and Pistachio.
The lineup breaks down into:
- Slow-churned ice creams featuring regional gems like Rose Gulkand, Coconut, Filter Coffee, Kesar Pista, and fruity Alphonso mango.
- Rich kulfis including Malai, Rose Gulkand, and Kesar Pista, delivering smoother, more indulgent textures.
- Italian gelatos with Dark Chocolate, Salted Caramel, and Pistachio, finished with that signature slow-churned depth.
This focus on process and premium ingredients think whole pistachios, real gulkand, and filter coffee from the South makes the desserts feel relevant across generations, from solo midnight cravings to shared family moments. In a market shifting towards “real” over flashy, Noice’s quick-commerce-first strategy delivers these artisanal treats straight to doorsteps with just a tap on Instamart.
By prioritising density over fluff and authenticity over shortcuts, the brand has whipped up a summer lineup that promises to leave a lasting impression, one rich, flavour-packed spoonful at a time. Whether you’re cooling off with a classic kulfi or exploring a bold gelato twist, Noice is making sure this season’s sweetest indulgence is anything but ordinary.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
