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KFC India appoints Suhayl Limbada as new Chief Marketing Officer
Seasoned marketer returns to the KFC fold after leading Thailand operations.
MUMBAI: KFC India has found a finger-lickin’ good new leader for its marketing efforts, one who knows the brand inside out. The fast-food chain has named Suhayl Limbada as its new Chief Marketing Officer, replacing Aparna Bhawal. Limbada brings with him a wealth of international experience, most recently as CMO and later Market Lead for KFC Thailand, where he oversaw a 1,250-restaurant business with full P&L responsibility.
In a LinkedIn post, Limbada described his four-plus years in Thailand as “the chapter of a lifetime.” During his tenure, the brand secured its first Cannes Lions Gold under Yum Brands and won over 80 creative awards.
Before Thailand, Limbada served as Marketing Director for KFC South Africa from 2018 to 2022 and earlier managed marketing across 16 African markets. His career began at Cadbury Schweppes in South Africa in 2006, followed by roles at Kraft Foods and Mondelēz.
Expressing his excitement for the new role, Limbada said he is “grateful for the opportunity to step into this next chapter with KFC India” and looks forward to shaping the brand that serves 1.4 billion people.
The appointment comes as KFC India continues to strengthen its position in one of the world’s most competitive and dynamic quick-service restaurant markets.
With a proven track record of driving growth and creative excellence across multiple continents, Suhayl Limbada is expected to bring fresh energy and strategic insight to KFC’s marketing efforts in India. The brand, known for its bold flavours and youthful appeal, appears well-positioned to benefit from his leadership as it looks to deepen consumer connections in the years ahead.
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Coca-cola launches ‘Har Meal Aaaah’ campaign with Mamitha Baiju
Hyperlocal film turns parotta into ‘Parotaaaaaah’ to celebrate meal moments
MUMBAI: One sip, one sound and suddenly, every meal gets its moment. Coca-cola has unveiled its latest campaign, ‘Har Meal Aaaah’, aiming to turn everyday dining into something a little more memorable and a lot more refreshing. Fronted by Mamitha Baiju, the campaign leans into Coca-cola’s iconic “Aaaah” mnemonic that unmistakable expression after the first sip reimagining it as a cultural thread that ties together food, flavour and feeling across regions. The film, rooted in Tamil Nadu’s culinary culture, spotlights the beloved parotta, playfully stretching it into “Parotaaaaaah” to capture the joy of the perfect pairing.
Conceptualised by Ogilvy and extended regionally by Studio X, the campaign blends local insight with global brand cues. It reflects Coca-cola’s ongoing strategy of embedding itself into everyday rituals, this time, not through grand occasions, but through the quiet, familiar moments around food.
The idea is simple but sharply executed: position Coca-cola not as an add-on, but as an essential companion to meals. By tapping into hyperlocal food habits while retaining a universally recognisable brand cue, the campaign aims to deepen emotional recall across diverse audiences.
Early traction suggests the approach is resonating. The campaign has already sparked organic engagement online, with memes and user reactions amplifying its reach proof that sometimes, the smallest ideas travel the furthest.
At a time when brands are competing for attention in increasingly fragmented markets, ‘Har Meal Aaaah’ takes a different route zooming in rather than out. Because in the end, Coca-Cola’s bet is clear: if you can own the moment after the first sip, you can own the meal.
