Brands
OpenAI launches Everyday Superheroes campaign during IPL in India
Multi-language ads spotlight real-life ChatGPT use, tapping into cricket buzz
MUMBAI: OpenAI has rolled out a new India-focused campaign titled ‘Everyday Superheroes’, timed to coincide with the ongoing Indian Premier League season.
The multi-language campaign celebrates how people across the country are using ChatGPT in everyday situations, from work and education to routine tasks. Running from 13 April to 31 May, it uses a mix of television and digital platforms to showcase real-world use cases in a relatable, light-hearted manner.
At the heart of the campaign are seven films set across different IPL home cities. Each story follows an individual using ChatGPT to tackle a practical challenge, turning ordinary moments into small wins.
Cricket plays a central role in the campaign’s strategy. OpenAI has partnered with five IPL teams, including Chennai Super Kings, Delhi Capitals, Lucknow Super Giants, Royal Challengers Bengaluru, and Rajasthan Royals, to integrate the brand into the fan experience.
As part of this, the campaign introduces the ChatGPT Match IQ Award, recognising the smartest on-field decision in each match. The award, selected by team coaching staff, is shared with fans through short-form videos and social content.
Another interactive feature is #FullFanMode, a custom GPT that lets fans create personalised posters in their team’s colours by uploading a photo. These can then be shared on social media for a chance to win match tickets.
Commenting on the campaign, OpenAI head of marketing for India, Sheeladitya Mohanty said, “Across India, people are using ChatGPT in practical, everyday ways, often in use cases we didn’t anticipate. ‘Everyday Superheroes’ builds on that insight and shows how AI is becoming part of daily life in relatable ways.”
He added that cricket, given its cultural pull, offers a natural way for the brand to connect with audiences at scale.
The campaign will run across more than 150 television channels and 25 digital platforms, with films released in nine languages including Hindi, Tamil, Telugu, and Marathi. Directed by Abhinav Pratiman and produced by Early Man Film, the series aims to keep things simple, human, and firmly rooted in everyday India.
With this campaign, OpenAI is not just marketing a product, it is positioning ChatGPT as a helpful companion in daily life, one small problem at a time.
Brands
Just Dial reports strong Q4 and FY26 results despite one-time hit
Search giant posts Rs 4,970 crore net profit for the year, driven by robust operating performance.
MUMBAI: Just Dial has delivered another solid set of numbers proving that even in a tough year, its core business continues to click. The company reported a net profit of Rs 1,000 crore for the quarter ended March 31, 2026, and Rs 4,970 crore for the full financial year. Revenue from operations (net of GST) stood at Rs 3,072 crore for the quarter and Rs 12,139 crore for the year, reflecting steady growth in its core search and related services business.
Total income for the quarter was Rs 3,559 crore, while full-year total income reached Rs 15,477 crore.
On the expense side, employee benefits remained the largest cost at Rs 1,840 crore for the quarter. The company also recorded a one-time exceptional impact of Rs 211 crore due to changes in labour codes affecting gratuity calculations.
Despite this, Just Dial maintained healthy profitability, with earnings per share (basic) at Rs 11.76 for the quarter and Rs 58.44 for the full year.
The results come on the back of consistent performance in its search and search-related services segment. The company continues to benefit from its strong position as India’s leading local search platform.
Just Dial also noted the resignation of its long-serving Chief Financial Officer, Abhishek Bansal, effective 15 April 2026, citing personal career considerations. Bansal had been with the company for over 12 years, including more than eight years as CFO.
In a statement, the company placed on record its appreciation for his contributions.
While the broader media and digital landscape faces headwinds, Just Dial continues to demonstrate resilience. Its focus on core strengths local search, content, and monetisation appears to be paying off, even as it navigates a dynamic environment.
With steady revenue growth and healthy bottom-line performance, Just Dial remains one of the more consistent players in India’s digital ecosystem. As it turns the page on its finance leadership, the company looks well-positioned to maintain its momentum in the year ahead.
