Ad Campaigns
DreamSetGo unveils “Experience The Exclusive” campaign with Sourav Ganguly and Mary Kom
Mumbai: DreamSetGo, India’s premium sports experiences and travel platform launched ‘Experience The Exclusive’, a first-of-its-kind digital ad campaign, featuring Indian cricketer – Sourav Ganguly and Olympic Gold Medalist – Mary Kom.
At the heart of the film is DreamSetGo’s ability to offer exclusive sports experiences for India’s emerging sports travellers. Conceptualised and produced by Jio Creative Labs, the film highlights the sports experiences that go beyond just viewing. With a positive play on the tagline ‘Now this is exclusive’, Sourav Ganguly highlights the brand’s offerings, right from watching a game from prime seats with VIP hospitality, legend meet and greets, locker room visits, among others. The film aims to reiterate DreamSetGo as every Indian sports fan’s ultimate travel partner.
The first film, featuring Ganguly aims to drive awareness and recall for its exclusive offerings, including Matchday Experiences, Behind-the-scenes Access, Legend Meet & Greet, Exclusively Signed Merchandise, Elite Accommodation, Visa Services & Exclusive destination experiences. This includes access to team training sessions, locker rooms, team meetings, among others.
Speaking about the campaign, DreamSetGo co-founder & chief business officer Monish Shah said, “The world has been witness to India’s passion for international sporting events. Understanding the pulse of the discerning Indian sports traveller, we curate experiences that go way beyond the bleachers. Right from exclusive hospitality experiences, prime seating, stadium tours, legend meet and greets, travel & accommodation, we offer just about everything that’s exclusive. This campaign is a sneak-peak into what sports travel looks like with DreamSetGo. We are honoured to have our Super Captain Sourav Ganguly join us in this journey since last year. His unparalleled passion to deliver the best on and off the field perfectly aligns with our commitment to make sports travel truly extraordinary.”
Ganguly said, “Sports engagement and travel experiences have significantly evolved. Sports fans are looking for access to sporting events, within and outside India. DreamSetGo is the ideal partner committed to bridging this gap between sports and fans. Over the past year, I have witnessed DreamSetGo go above and beyond to deliver elevated and exclusive experiences. DreamSetGo’s commitment to delivering money-can’t-buy sports travel experiences has struck a chord with me and I am super delighted to be a part of this incredible journey.”
The campaign, endorsed by two iconic sports personalities, Sourav Ganguly and Mary Kom, embodies the spirit of excellence and exclusivity. The film is live across DreamSetGo’s digital channels like YouTube, Instagram, Linkedin and X (erstwhile Twitter). It will also be promoted across various digital advertising platforms.
Ganguly and Kom are iconic figures synonymous with dedication, passion, and the pursuit of greatness, mirroring the values that the “Experience The Exclusive” campaign embodies.
Backed by India’s leading sports technology company – Dream Sports, DreamSetGo’s on a mission to bridge the accessibility gap between Indian sports fans and global sporting events. It aims to serve India’s emerging outbound sports travellers and play the role of an enabler in India’s journey to becoming a leading sporting nation. Over the past 12 months, DreamSetGo has enabled 5000 travellers to various sporting events, including Cricket, Tennis, Motorsports, Football, Golf, and Rugby, among others.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
