MAM
Taboola’s DeeperDive nears 7 million users, expands across global markets
GenAI answer engine boosts engagement as publishers adopt interactive discovery
MUMBAI: Taboola says its generative AI answer engine, DeeperDive, is gaining rapid traction, reaching nearly seven million monthly active users within eight months of launch.
The tool, which integrates directly into publisher websites, is designed to turn traditional articles into interactive experiences. It allows readers to ask questions, explore related topics and dive deeper into stories using trusted editorial content.
DeeperDive is already live across major publishers including Gannett | USA Today Network, India Today and BuzzFeed Asia, reflecting growing interest in AI-powered discovery across the open web.
Taboola says user engagement is notably higher than traditional browsing patterns. Around one in six readers on participating sites are actively interacting with DeeperDive, a sharp jump from historically low recirculation rates. Once inside the experience, users are also more likely to continue reading, with article engagement rates rising to roughly 20 percent.
The platform is also proving valuable for editorial teams. Through its dashboard, publishers can access millions of reader questions each month, offering a real-time view of audience curiosity. In some cases, these queries exceed 10 million monthly, helping shape coverage and homepage priorities.
Popular topics range from politics and sport to entertainment, finance and shopping, with nearly half of all questions tied to events from the past 24 hours. This points to a growing appetite for real-time, contextual exploration rather than passive reading.
Building on this momentum, Taboola is expanding DeeperDive globally with support for six additional languages, including French, German, Hebrew, Japanese, Korean and Spanish. New publishing partners such as Ouest France, El Nacional and Ynet are part of this rollout.
Taboola CEO Adam Singolda said, “Publishers love DeeperDive because it brings the AI revolution directly into their own environments, enabling readers to ask questions, have conversations and discover trusted content in entirely new ways.”
He added that the product is shaping up to be a major player in the evolving AI landscape, particularly in the ad-supported model. “With DeeperDive, we have the opportunity to build the largest ad-supported LLM for the open web, free for publishers and free for users. At the same time, we are creating a powerful new supply opportunity for advertisers and a meaningful new revenue stream for publishers.”
As AI continues to reshape how audiences consume content, Taboola is betting that discovery rooted in trusted sources and community-driven exploration will stand out. If early numbers are any indication, DeeperDive is already turning curiosity into deeper clicks.
Brands
TCS proposes Rs 31 dividend as Q4 results reflect steady profit growth
Tech giant recommends final payout following a year of steady growth and expansion
MUMBAI: Tata Consultancy Services Limited has signalled its confidence in the digital future by recommending a final dividend of Rs 31 per share. The payout, which remains subject to shareholder approval at the upcoming annual general meeting, caps off a year of significant activity for the global IT services leader.
The company reported a consolidated revenue from operations of Rs 267,021 crore for the year ended 31 March 2026, representing a steady increase from the Rs 255,324 crore recorded in the previous financial year. Net profit for the period also saw an uptick, reaching Rs 49,454 crore compared to Rs 48,797 crore twelve months prior.
Growth was visible across several key sectors, with banking, financial services, and insurance remaining the company’s largest revenue generator, contributing Rs 103,363 crore to the annual total. Despite the positive trajectory, the firm navigated some financial headwinds, including a one-off provision of Rs 1,010 crore related to a legal claim and Rs 1,388 crore in restructuring expenses.
The year was also defined by a flurry of international expansion. The group successfully integrated several new entities, including the acquisition of Coastal Cloud Holdings, LLC in January 2026 and the incorporation of new subsidiaries in Morocco and Saudi Arabia.
With its global footprint expanding and a healthy dividend on the horizon, the firm appears well-positioned to maintain its momentum in the competitive tech landscape.
