iWorld
Double Tap Films launches as India’s first data-backed microdrama studio
New venture leverages Pratilipi’s massive storytelling ecosystem to create mobile-first dramas.
MUMBAI: Double Tap Films has just tapped into India’s insatiable appetite for stories this time, with data as its secret weapon and the mobile screen as its stage. India’s first data-backed microdrama studio, Double Tap Films, officially launched, marking a fresh chapter in the country’s fast-growing short-form entertainment space. Built at the intersection of indigenous IP and mobile-first consumption, the studio produces complete, vertical-first dramatic narratives powered by real audience intelligence from Pratilipi, India’s largest Indian-language storytelling platform.
Pratilipi’s vast ecosystem home to over 2 million authors whose stories are read more than 800 million times each month gives Double Tap Films a unique competitive edge. Before a single frame is shot, the studio already knows which stories spark emotional dependency and drive binge behaviour. It describes its model as a “format lab to franchise pipeline”, using the microdrama format as a high-signal testing ground for IP that can scale across OTT, gaming, and international markets.
Pratilipi co-founder & CEO Ranjeet Pratap Singh said, “India has always been a country of storytellers. What has changed is the screen. The mobile phone is now the primary relationship that hundreds of millions of Indians have with narrative forms. Double Tap Films exists to define what great storytelling looks like within it. We are building a new cinematic language for the mobile era, rooted in stories that India already loves.”
Pratilipi & Double Tap Films vice president for IP & Key Partnerships Sharlton Menezes added, “India has already crossed 250 million cumulative downloads of micro-drama apps. Double Tap Films is built to power this surge. Every frame is designed for maximum emotional impact per second – mobile-first, story-first, and audience-obsessed.”
The studio’s debut slate spans multiple languages and genres, including Avnika Ki Shaadi, Apavitra, Aag Se Takkar, Raavan, Boss Bahu, CEO Se Romeo, 2:47AM, Nishithini, and Naduve. The content is available on platforms such as Amazon Prime Video, MX, Zupee, Fatafat, Reelies, Story TV, Vertical TV, Hungama OTT, KLIP, and DramaWave.
Double Tap Films produces microdramas in Hindi, Bengali, Kannada, and Gujarati, with plans for further language expansion through 2026. The Indian microdrama market is among the fastest-growing segments in the country’s entertainment economy, with projections estimating it could exceed $1 billion by 2030.
In a country that consumes stories by the billion, Double Tap Films is betting that the smartest way to tell them is to let the audience data write the first draft. With Pratilipi’s massive validated IP pipeline and a clear focus on “Zabardast Entertainment”, the studio is aiming to turn mobile microdramas into India’s next big screen success story.
iWorld
Sony LIV acquires worldwide digital rights for Marathi romance Toh Ti Ani Fuji
Film shot in Japan and India to stream exclusively on the platform from 10 April 2026.
MUMBAI: Love knows no language, but this Marathi romance is about to speak to audiences far beyond its roots and it’s doing so with a scenic detour through Japan. Sony Pictures Networks India has acquired the worldwide digital rights for the Marathi-language romance feature Toh Ti Ani Fuji (also known as Main, Woh Aur Fuji), with an exclusive direct-to-digital release on Sony Liv scheduled for 10 April 2026. Sony Pictures Networks India will retain exclusive worldwide theatrical and linear rights.
Filmed extensively in Japan and India, the film marks an unprecedented Marathi-language romance set on an international canvas. It explores how relationships evolve under the pressures of distance, time, and shifting emotional realities, using Japan not merely as a backdrop but as an emotional landscape that mirrors the characters’ inner journeys.
Written by Irawati Karnik and directed by Mohit Takalkar, the story follows a deeply passionate relationship that gradually turns toxic due to contrasting personalities, shifting priorities, and unfair emotional expectations. Seven years after their separation, the former couple unexpectedly reunite in Japan, reopening old wounds and unspoken desires while questioning whether love altered by time can ever find its way back.
Producer Shiladitya Bora said the partnership with Sony Pictures Networks India reflects the growing belief that “regional is the new mainstream.” He added that the film’s multi-language digital release on Sony LIV will help it connect with newer audiences across India and the world.
Director Mohit Takalkar described the film as an exploration of how love changes in today’s urban world, shaped by ambition, geography, and the pressure to evolve. “It began as a very personal exploration of relationships, and to see it reaching a wider audience feels deeply satisfying,” he noted.
Actors Lalit Prabhakar and Mrinmayee Godbole highlighted the film’s intimate yet universal take on love, separation, and rediscovery. Godbole particularly praised how filming in Japan added a global dimension while keeping the story deeply personal.
From a toxic romance that travels from India to Japan and back, Toh Ti Ani Fuji promises an emotionally layered story that feels both specific and universal. For Sony LIV viewers, this first-of-its-kind Marathi film offers a chance to experience love, loss, and second chances with a refreshing international flavour.
The film streams exclusively on Sony LIV from 10 April 2026.
