GECs
Sony Pictures Networks India pulls off a slick April Fool’s Day prank and we can’t keep calm
The broadcaster dangled a fake “confidential” leak across a ten-slide carousel, reeling in curious followers before delivering the punchline
MUMBAI: Sony Pictures Networks India had a little fun with its audience on Tuesday. The broadcaster posted a ten-slide Instagram carousel that opened with a bold red “CONFIDENTIAL — For internal use only” cover slide, tagged with its Go-Beyond branding, and the cryptic caption: “In light of recent developments, we felt it was important to address this subject.”
What followed was a masterclass in slow-burn trolling.
Slide by slide, the post built the tension methodically. There had been “a lot of chatter,” it warned. Some of it had “confused” people; others had “strong opinions.” The company was “not planning to address this publicly yet,” it teased, before conceding that “things seem to be moving faster than expected.” By the midpoint, the carousel was practically daring followers to keep swiping and they obliged, hunting for the scoop, connecting dots that, as the post dryly noted, “may or may not exist.”
The final slide landed the blow. “And right now, they realise this is just an April Fool’s Day prank.”
The post carried the hashtags #SPNI, #GoBeyond and #TellStoriesBeyondTheOrdinary, a neat reminder that the whole exercise was, in itself, a piece of brand storytelling.
No leak. No announcement. No bombshell. Just Sony, very much in on the joke.
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
