MAM
Bold Care launches ‘Protect What’s Precious’ campaign with Samay Raina
Humour-led IPL-themed drive aims to spark conversations on men’s intimate wellness.
MUMBAI: Bold Care has decided to play a straight bat this IPL season except this time, the message is all about protecting what’s precious. India’s leading men’s sexual health and wellness brand has rolled out its latest campaign, ‘Protect What’s Precious’, in collaboration with popular comedian Samay Raina. Timed with the ongoing IPL season, the campaign cleverly uses humour and cricketing lingo to make conversations around men’s intimate wellness more approachable and engaging.
Executed as a social media carousel on Samay Raina’s Instagram handle, the campaign taps into the massive reach of the IPL, one of India’s biggest entertainment spectacles. It draws on cricket terminology with witty lines such as “Take wickets, not chances” and “Howazzat for staying safe?” to deliver its message in a fun, contextual way that feels native to how audiences consume content during the tournament.
The campaign builds on Bold Care’s track record of leveraging high-attention cultural moments with humour-led storytelling. This marks yet another collaboration between Bold Care and Samay Raina, reinforcing a creative partnership that has consistently delivered relatable, conversation-starting campaigns.
Bold Care, co-founder and CEO Rajat Jadhav said the campaign was designed to feel natural to the IPL moment. “With ‘Protect What’s Precious’, we wanted to leverage the IPL to start conversations in a way that feels natural to the moment,” he noted. “Our continued collaboration with Samay Raina allows us to do this in a voice that audiences connect with, helping us reach a wider audience without losing the intent behind the message.”
By aligning with the scale and entertainment value of the IPL, Bold Care aims to engage a significantly wider and more diverse audience while continuing to challenge outdated perceptions and normalise discussions around men’s intimate wellness.
In a season full of boundaries and sixes, Bold Care is reminding everyone that the smartest play is always to protect what matters most and doing it with a healthy dose of laughter.
MAM
PwC India announces leadership change in Deals practice
Shashank Jain steps down as co-leader after nearly three decades with the firm.
MUMBAI: When one dealmaker steps off the pitch, another is ready to take the baton because in the fast-moving world of transactions, the game never really stops. PwC India has announced a leadership transition in its Deals practice, with Shashank Jain stepping down from his role as co-leader to pursue an opportunity in the industry. The practice will continue to be led by Mohit Chopra, ensuring continuity and sustained growth momentum.
PwC India partner and leader for advisory dinesh Arora paid tribute to Jain’s contributions. “We deeply appreciate the significant contributions made by Shashank over close to three decades he has spent with PwC, particularly his defining role in shaping and strengthening our Transaction Services practice in India,” he said. Arora highlighted Jain’s support for clients through some of the most complex and significant transactions in the Indian market, noting his deep technical expertise, sound judgment and nuanced understanding of the evolving M&A landscape.
The Deals practice remains a key growth driver for PwC India, and the firm expects continued expansion under Mohit Chopra’s leadership. He will continue to guide clients through complex transactions and transformational business moments, building on the strong foundation established over the years.
Reflecting on his journey, Shashank Jain said, “I have had an exceptional journey at PwC. I owe my growth and learning to the nurturing environment and leadership development that PwC provided.” He added that he had been working closely with Mohit and the larger team to ensure a smooth transition and expressed confidence that Chopra would take the Deals practice to newer heights.
From intern to respected deals leader, Shashank Jain has clearly closed many successful transactions and now, it seems, he’s ready to strike a new deal of his own.
