Brands
The Baker’s Dozen teams up with RCB as official bakery partner
Snacks meet cricket fever with themed packs and collectible player stickers
MUMBAI: The Baker’s Dozen has partnered with Royal Challengers Bengaluru as its official bakery and snacking partner for the 2026 season, tapping into India’s ever-growing cricket frenzy.
The collaboration will bring match-day excitement into homes through RCB-themed packaging across the brand’s product range, featuring popular players from the squad. Fans can also look forward to limited-edition collectible stickers tucked inside the company’s Protein Chips, spotlighting stars such as Virat Kohli, Rajat Patidar, Krunal Pandya, Josh Hazlewood and Bhuvneshwar Kumar.
The sticker series will roll out in three tiers: Black, Silver and Gold, each carrying points that can be collected for rewards. It is a clear nod to India’s love for both cricket and collectibles, blending fandom with a dash of friendly competition.
The move comes at a time when cricket continues to dominate the cultural conversation, especially during the Indian Premier League season. With RCB enjoying a strong fan following, the partnership places The Baker’s Dozen right at the centre of match-day rituals, where snacks are as essential as the scoreboard.
TBD co-founder and head chef Aditi Handa said, “After RCB’s inspiring win last season, we are delighted to be a part of their journey forward. It is no secret that cricket-watching and snacking go hand in hand. We want fans to enjoy the excitement on the field along with a guilt-free snacking experience through our range, from cookies and cakes to protein chips and crackers.”
TBD co-founder Sneh Jain said, “With millions tuning in and stadiums packed with passionate fans, this partnership places The Baker’s Dozen at the heart of India’s cricket craze. It gives us an opportunity to connect deeply with RCB’s fanbase through limited-edition collectibles. As a cricket fan myself, this is a particularly exciting collaboration.”
By blending sport, snacking and a touch of nostalgia, the partnership looks set to turn everyday treats into match-day memorabilia, giving fans one more reason to cheer along.
Brands
Gomechanic expands nationwide roadside repair services
200 service bikes now live in major cities, with 300 more planned by mid-2026.
MUMBAI: Gomechanic just gave India’s roads a roadside guardian angel because when your car decides to throw a tantrum at midnight, even the best mechanic needs wheels of his own. Gomechanic, a leading player in India’s automotive service industry, has announced the nationwide expansion of its Roadside Repair Services (RSR), aiming to deliver fast, reliable and tech-enabled assistance to car owners across the country.
The service addresses critical gaps in India’s fragmented roadside assistance market by ensuring trained mechanics reach customers promptly during unexpected breakdowns. It is designed to be especially supportive for individuals driving alone or in unfamiliar areas, with a strong focus on women’s safety and trust during every interaction.
In Phase 1, Gomechanic has deployed 200 service bikes across key cities including Mumbai, Pune, Delhi NCR, Bangalore, Hyderabad, Kolkata, Amritsar, Jaipur and Ahmedabad. Phase 2 will add another 300 bikes, taking coverage to all major cities by the second half of 2026.
The service offers essential support such as flat tyre assistance, battery jump-starts and fuel delivery, backed by 24×7 availability and multilingual customer support. Customers can request help through the Gomechanic mobile app or by calling the dedicated helpline 9388893888.
Gomechanic co-founder and CEO Himanshu Arora said, “Every journey in India is unique, and every car user deserves the security of knowing professional help is never far. With GoMechanic’s Roadside Repair Services, the focus is on reducing downtime during unexpected breakdowns.”
Gomechanic co-founder and COO Muskaan Kakkar added, “This is more than just a service expansion; it is about building trust and reliability for every Indian car owner.”
In a country where breakdowns don’t check the clock or the map, Gomechanic isn’t just fixing cars on the roadside, it’s giving drivers the confidence to keep moving, one reliable rescue at a time.
