MAM
0101.Today launches GenZ Martech Circle for young marketers
New community aims to give early talent a voice in shaping martech dialogue
MUMBAI: 0101.Today is looking to flip the script on industry conversations with the launch of GenZ Martech Circle, a community-led initiative aimed at giving early-career professionals a stronger voice in the evolving world of marketing technology.
As marketing becomes increasingly shaped by data, automation and platforms, much of the hands-on work is being done by younger professionals. Yet, the conversations that define the industry often remain top-heavy, led by senior voices and polished case studies. GenZ Martech Circle sets out to change that by putting practitioners at the centre of the dialogue.
Designed as a no-pitch, no-promotion space, the platform encourages open, peer-led discussions grounded in real work and everyday challenges. The idea is simple. Strip away the gloss and let honest conversations take the lead.
0101.Today managing partner Ajay Verma, said the initiative recognises that much of today’s experimentation in marketing is happening at the early-career level, where professionals are closest to data and emerging technologies. The goal, he noted, is to create a space where these voices can shape the future of the industry through shared learning.
0101.Today director martech Nitika Khanna, added that modern marketing now sits at the crossroads of data, technology and customer experience, making it essential for young practitioners to exchange ideas and build stronger, more practical thinking around martech.
The first gathering of GenZ Martech Circle will be held in Mumbai, bringing together a curated group of around 40 young professionals for a discussion-led session. Participation will remain free, with the initiative envisioned as a long-term community fostering collaboration, candid conversations and collective growth.
In a space often driven by buzzwords, GenZ Martech Circle is betting on something refreshingly simple. Real people, real problems and real conversations.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
