Brands
TAM AdEx Report: Hindi movies had highest share of ad volumes of 43 per cent
Mumbai: TAM AdEx has released its half-yearly report for advertising in the movie genre for the period Jan-Jun’ 23. As per the ad volume trends of the news genre, there was a four per cent rise in Jan-Jun’23 compared to Jan-Jun’22. In Jan-Jun’23, ad volumes on movie genre increased by five per cent compared to Jan-Jun’21. May’23 observed the highest share of ad volume of 18 per cent for the period of Jan-Jun’23.
Jan-Jun’21 and Jan-Jun’23 both had a 21 per cent share of ad volumes for the movie genre, whereas, Jan-Jun’22 had the highest share of other genres of 80 per cent.
Amongst the top five subgenres of the movie genre, Hindi movies had the highest share of ad volumes in Jan-Jun’23 of 43 per cent. The top five subgenres retained their respective positions during Jan-Jun’23 compared to Jan-Jun’22. The top five subgenres accounted for more than 75 per cent share of ad volumes during both periods.
As per the tally of categories, advertisers and brands in the news genre (H1’21-22-23), the count of categories in the movie genre witnessed a growth of one per cent in H1’23 over H1’22. The count of advertisers in the movie genre increased by one per cent in H1’23 over H1’21.
The top three sectors retained their respective positions during Jan-Jun’23 compared to Jan-Jun’22. Banking/Finance/Investment was the only new entrant in the Top 10 Sectors during Jan-Jun’23 compared to Jan-Jun’22. The top 10 sectors together added 92 per cent share of ad volumes during Jan-Jun’23.
In terms of leading categories, toilet soaps secured first position with eight per cent share of ad volumes in Jan-Jun’23. Biscuits was the new entrant in the top 10 categories with three per cent share of ad volumes in Jan-Jun’23. Four out of the top 10 categories belonged to food & beverages (F&B) sector during Jan-Jun’23. The top 10 categories in Jan-Jun’23 together added 38 per cent share of ad volumes.
Amongst the top-growing categories, 125+ categories registered positive growth. Toilet soaps observed the highest increase in ad secondages, followed by ecom-gaming during Jan-Jun’23 compared to Jan-Jun’22 in the movie genre. In terms of growth % among the top 10 categories, home insecticides witnessed the highest growth of 8 Times followed by two-wheelers with two times growth.
When it comes to the leading advertisers in Jan-Jun’23, Hindustan Lever was the leading advertiser with a 15 per cent share of ad volumes, followed by Reckitt Benckiser (India) with an 11 per cent share. Godrej Consumer Products ascended to the third position in Jan-Jun’23 compared to Jan-Jun’22. Pepsi Co and Procter & Gamble Home Products were the new entrants during Jan-Jun’23 compared to Jan-Jun’22.
As per the exclusive advertisers in the movie genre, 20+ advertisers were present exclusively in the movie genre during Jan-Jun’23. Bosna Digital Entertainment was the top exclusive advertiser in the movie genre followed by My Vishwa Technologies.
When it comes to the leading Brands in Jan-Jun’23, Glow & Lovely Advanced Multivitamin ascended to the top position. Close Up Ever Fresh, Santoor Sandal and Turmeric, Colgate Dental Cream & Maaza were the new entrants during Jan-Jun’23 compared to Jan-Jun’22. Dettol Toilet Soaps descended to the third position during Jan-Jun’23, after leading the list of the top 10 brands in Jan-Jun’22. Harpic Power Plus 10x Max Clean retained its second position during Jan-Jun’23 compared to Jan-Jun’22.
As per the report, prime time was the most preferred time-band in the movie genre, followed by afternoon and morning time bands. Prime time, afternoon, and morning time bands together added 64 per cent share of ad volumes.
When it comes to the ad size in the movie genre in Jan-Jun’22-23, 20-40 sec ad size in this genre witnessed one per cent growth in ad volumes compared to Jan-Jun’22. Ad commercials of 20-40 seconds were most preferred for advertising on movie channels during both periods.
Brands
Adobe CEO Shantanu Narayen to step down after 18 years in role
Board begins CEO search as Narayen prepares to move to chair role
SAN JOSE: After nearly two decades at the helm, Adobe’s long-serving chief executive Shantanu Narayen is preparing to pass the baton.
The company announced that Narayen will transition from his role as chief executive officer once a successor is appointed, ending an 18-year run that reshaped Adobe from a boxed software seller into a global cloud and AI powerhouse. He will remain chair of the board following the leadership transition.
Adobe’s board has formed a special committee to oversee the succession process, led by lead independent director Frank Calderoni. The committee will evaluate both internal and external candidates.
“Shantanu’s leadership has been instrumental in Adobe’s transformation and in positioning the company for the AI-driven era,” Calderoni said in a statement. “As we begin the next phase of succession planning, our focus is on identifying the right leader for the company’s next chapter while ensuring a smooth transition.”
In a note to employees, Narayen described the moment not as a farewell but as a pause for reflection after a long journey with the company.
“I love Adobe and the privilege of leading it has been the greatest honour of my career,” he wrote, adding that he will continue to work closely with the board over the coming months to ensure a seamless leadership change.
Tributes from the technology industry quickly followed the announcement. Microsoft chairman and chief executive officer Satya Nadella congratulated Narayen on what he described as a “legendary run” at Adobe.
“Congrats Shantanu, on a legendary run at Adobe! You’ve built one of the most important software companies in the world, and expanded what’s possible for creators, entrepreneurs, and brands everywhere,” Nadella wrote on LinkedIn.
“What has always stood out to me is the empathy you’ve brought to the creative process and the example you’ve set as a leader. Grateful for your friendship, mentorship, and for all you’ve done for Adobe and for our industry.”
Narayen’s career at Adobe spans nearly three decades. He joined the company in 1998 as vice president and rose steadily through the ranks before becoming chief executive officer in December 2007.
During that time, he orchestrated one of the most significant reinventions in the software industry. In 2013, Adobe made the bold decision to abandon traditional boxed software sales and move its flagship creative tools such as Photoshop to a subscription-based Creative Cloud model. The shift initially rattled investors but ultimately transformed Adobe into a predictable recurring revenue business and a case study in digital reinvention.
Narayen also pushed Adobe beyond creative tools into the world of marketing technology and data-driven customer experience, spearheading acquisitions such as Omniture and Marketo. Those moves helped build Adobe’s digital experience division and broaden its reach far beyond designers and photographers.
The numbers tell the story of that transformation. When Narayen took over in 2007, Adobe generated roughly $3 billion in annual revenue. Today the company reports more than $25 billion. Over the same period, its workforce expanded from around 3,000 employees to more than 30,000.
In recent years, Narayen has steered Adobe into the generative AI era with the launch of Adobe Firefly, aiming to keep the company ahead in a rapidly evolving creative technology landscape.
Born in Hyderabad in 1963, Narayen studied electronics and communication engineering at Osmania University before moving to the United States for a master’s degree in computer science from Bowling Green State University. He later earned an MBA from the Haas School of Business at the University of California, Berkeley.
Widely regarded as one of Silicon Valley’s most steady and effective leaders, Narayen has earned multiple honours during his career, including India’s Padma Shri in 2019.
For Adobe, the upcoming leadership change marks the end of a defining chapter. For Narayen, however, the story is far from finished. As he told employees, the company’s next era of creativity, powered by AI and new digital workflows, is only just beginning.
