MAM
Jos Alukkas launches AR virtual try-on for jewellery
Customers can now preview necklaces, earrings and more on their devices.
MUMBAI: Jos Alukkas just turned mirrors into magic because why try on jewellery in a showroom when you can let your phone do the sparkling for you? Jos Alukkas, a trusted name in quality and trendy jewellery across India, has introduced an Augmented Reality (AR) virtual try-on feature on its website, developed in partnership with mirrAR. The tool allows customers to see how necklaces, earrings, bangles, rings and other pieces look on them instantly using their smartphone or desktop camera no downloads required.
Users simply visit the official website, select a desired item, choose the ‘Virtual Try-On’ option, and watch the jewellery appear overlaid on their live camera feed. The feature works seamlessly on most modern devices, blending advanced AR technology with the brand’s traditional craftsmanship to bridge the gap between online browsing and in-store confidence.
Jos Alukkas managing director John Alukkas said, “Jewellery is deeply personal, and customers often want to see how a piece looks on them before making a purchase. With this new AR feature, we are bringing the showroom experience directly to our customers’ screens. It reflects our continued efforts to align traditional retail strengths with evolving digital expectations.”
Mirrar founder and CEO Meghna Saraogi added, “We are excited to collaborate with Jos Alukkas to bring cutting-edge AR technology to the jewellery industry. This solution bridges the gap between physical and digital retail, helping customers shop with confidence online.”
The launch forms part of Jos Alukkas’ broader digital transformation strategy to boost customer engagement, lift online conversion rates and reduce returns by giving buyers a more assured, premium omnichannel experience. The feature particularly appeals to younger, tech-savvy shoppers while strengthening the brand’s global online presence.
In a jewellery world where seeing is believing, Jos Alukkas isn’t just selling sparkle, it’s letting every customer try it on for size from the comfort of their own selfie, proving that the perfect fit can now happen without ever leaving the sofa.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
