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Bajaj Electricals buys Morphy Richards India rights for Rs 141 crore

Deal gives full brand control across India and key South Asian markets

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MUMBAI: Bajaj Electricals has turned a long-standing partnership into full ownership, acquiring the brand rights of Morphy Richards in India and neighbouring South Asian markets for Rs 141.4 crore.

The deal marks a significant shift from a licensing arrangement that has been in place since 2002. With the acquisition, Bajaj Electricals now gains complete control over the brand across India, Nepal, Bhutan, Bangladesh, Sri Lanka and the Maldives, opening the door for sharper strategy and faster decision-making.

Founded in 1936 in the UK, Morphy Richards has carved out a reputation for design-led, premium home appliances. In India, the brand has quietly built a strong presence over the past two decades, thanks largely to Bajaj Electricals’ stewardship.

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Bajaj Electricals MD and CEO Sanjay Sachdeva said, “This acquisition is a natural progression in our journey. It gives us the flexibility to innovate faster, invest more consistently and strengthen our position in premium consumer segments.”

The move also aligns with Bajaj Electricals’ broader multi-brand strategy, allowing it to sharpen its play across categories while deepening its connect with evolving consumer preferences.

From the seller’s side, Glen Dimplex sees the transition as a passing of the baton to a trusted partner.

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Glen Dimplex executive chairman Fergal Naughton said, “Bajaj Electricals has demonstrated a deep understanding of the local market. We are confident the brand will continue to grow and evolve under their leadership.”

For Bajaj Electricals, the move is less about acquisition and more about amplification, turning a familiar brand into a fully owned engine for growth in a market that continues to warm up to premium appliances.

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Brands

Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers

Consumer court flags unfair practices in long-running property dispute case

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MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.

The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.

Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.

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The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.

As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.

For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.

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