Anita Kotwani joins Zoo Media as senior partner, growth

MUMBAI: Zoo Media has strengthened its leadership bench with the appointment of Anita Kotwani as senior partner, growth, as the independent network sharpens its focus on scale and integration in an AI-driven landscape.

Kotwani steps into the role with a formidable track record, having spent 16 years at WPP Media and five years at Dentsu, where she served as chief client officer. Across both stints, she built a reputation for steering growth, unifying capabilities and delivering large-scale transformation across creative, media and customer experience.

Zoo Media co-founder Suveer Bajaj said, “Zoo Media was built on the belief that independents, when structured right, can outperform holding company networks on both agility and outcomes. Anita has operated at the highest levels of global systems and chosen to channel that mastery into an independent.”

He added, “Her entry as a partner is not symbolic, it is conviction. She is here to help define our future and accelerate the next phase of growth.”

Kotwani’s mandate spans the network’s portfolio, including FoxyMoron, The Rabbit Hole, Pollen, The Starter Labs and Phosphene, with a focus on weaving them into a cohesive, growth-led ecosystem. The brief is clear: blend creative, media, data and technology into a seamless offering that feels less like separate silos and more like a single, well-oiled machine.

Zoo Media co-founder Pratik Gupta said, “Anita has always believed that strategy without execution is hallucination. Across WPP and Dentsu, she proved she could deliver both at scale.”

He added, “What she brings now is a tested understanding of how clients measure value and how agencies must evolve in a technology-first world. As a partner, she will embed that intelligence into Zoo Media’s DNA.”

Zoo Media senior partner growth Anita Kotwani said, “My years at WPP and Dentsu gave me a blueprint of how scale, integration and client value are built. But the future of advertising will be defined by speed, intelligence and seamless orchestration across creative, media and technology.”

She added, “Zoo Media represents that future. I am here to architect growth with the founders and prove that agility paired with institutional mastery is the winning model for the AI era.”

Beyond India, Kotwani will also work closely with the founders to drive international expansion, leveraging Zoo Media’s presence in New York and Dubai to position it as a global independent contender.

As networks grow larger, Zoo Media is placing its bet on being smarter, faster and more integrated, with Kotwani now helping steer that ambition into its next phase.