Sports
DriveX launches trust-focused campaign for Consumer Rights Day
Film celebrates rider journeys in $15bn pre-owned two-wheeler market.
MUMBAI: DriveX just wheeled out a trust triumph because on Consumer Rights Day, the real journey isn’t on two wheels; it’s the bond between rider and reliable ride. DriveX, India’s leading refurbished two-wheeler brand, unveiled a new brand campaign on World Consumer Rights Day 2026 that spotlights the everyday journeys of millions of commuters and the trust underpinning consumer-brand relationships. The heartfelt short film captures real-life moments across South Indian cities: students dashing to interviews, parents juggling duties, gig workers enduring long shifts and professionals kicking off their day at dawn.
For many, a bike or scooter isn’t mere transport, it’s independence, opportunity and a steadfast companion through life’s grind. The campaign underscores that pre-owned doesn’t mean second-best, especially with DriveX’s 300 plus quality checks, transparent pricing, easy finance options and customer-first initiatives like DriveX Direct.
DriveX CEO Devesh Taparia said, “World Consumer Day reminds us that trust is built when brands put their customers at the centre. For millions of riders, a two-wheeler enables work, mobility and opportunity. With this campaign, we wanted to recognise that connection and reinforce DriveX as the right choice for reliable pre-owned two-wheelers.”
India’s pre-owned two-wheeler market, valued at over $15 billion, remains vital for affordable mobility but has long been fragmented, raising concerns over quality, transparency and documentation. DriveX is addressing these pain points through verified vehicles and structured processes, delivering a more dependable buying experience.
In a world where commutes can feel like chaos, DriveX isn’t just selling wheels, it’s handing riders the quiet assurance that their bike will show up every day, just like the ambitions it carries.
Sports
JK Lakshmi Cement named principal sponsor of Rajasthan Royals
Cement maker’s logo to feature on team jersey for the 2026 T20 season.
MUMBAI: When cricket meets concrete, the partnership is built to last. JK Lakshmi Cement Limited has signed on as the principal sponsor of Rajasthan Royals for the 2026 T20 season, marking a renewed collaboration between two organisations that share deep roots in Rajasthan. Under the agreement, the JK Lakshmi Cement logo will appear prominently on the back of the Rajasthan Royals’ match jersey throughout the season. The brand will also feature across team gear, in stadium signage and digital match day content, giving it strong visibility during one of India’s most watched sporting tournaments.
For JK Lakshmi Cement, the partnership reflects a long standing association with the state. The company has maintained a significant presence in Rajasthan for decades through its manufacturing facilities, distribution network and relationships with contractors, dealers and local communities.
JK Lakshmi Cement, deputy managing director Shrivats Singhania, at said the collaboration celebrates the shared heritage of both organisations. “Rajasthan has always been integral to our journey, shaping our identity and growth from our factories and logistics to the people and businesses that inspire us every day. This partnership with Rajasthan Royals deepens that connection, celebrating the shared values of entrepreneurship, performance and enduring commitment,” he said.
He added that the national reach of the T20 league offers an opportunity to showcase Rajasthan’s spirit on a larger stage.
Cricket continues to be one of India’s most powerful cultural connectors, drawing fans across regions and generations. JK Lakshmi Cement sees the association as a way to strengthen engagement with stakeholders ranging from homeowners and contractors to engineers, masons and dealers.
JK Lakshmi Cement president and director Arun Shukla noted that the journey of the brand and the team share striking similarities. “The journey of Rajasthan Royals is similar to ours strong roots in Rajasthan and a growing presence across the country. This partnership is also about honouring the people who work hard every day to build India, irrespective of the state they reside in,” he said.
He added that the association will help bring the brand closer to audiences, from individual homes in smaller towns to large infrastructure projects in major cities, while connecting them to the energy of the T20 season.
From the team’s perspective, the partnership strengthens its ties with homegrown brands.
Rajasthan Royals chief operating officer Alok Chitre said the team was pleased to welcome JK Lakshmi Cement as its principal sponsor. “We are happy to have JK Lakshmi Cement as our principal sponsor for the Rajasthan Royals 2026 season. It means a lot that a brand from Rajasthan is on the back of the Royals jersey. JK Lakshmi Cement is a natural partner because it has a strong presence in the state and beyond,” he said.
As India’s infrastructure and construction sectors continue to grow, JK Lakshmi Cement has been focusing on operational strength, innovation and long term expansion. Strategic collaborations such as this allow the brand to connect with wider audiences while reinforcing its presence in markets where it has long operated.
For Rajasthan Royals, meanwhile, the deal adds another regional ally to its roster proving that sometimes, the strongest partnerships are the ones built close to home.
