Brands
EaseMyTrip named among India’s most trusted brands for 2026–27
Travel platform earns recognition for service and reliability
NEW DELHI: EaseMyTrip has been recognised among the Most Trusted Brands of India 2026–2027, underlining the strong confidence travellers place in the online travel platform and its customer focused approach.
The recognition was announced at the sixth edition of the platform organised by Team Marksmen Network, with Business Standard as the media partner and India Today as the televised partner. The initiative honours companies that have built lasting credibility through consistent service, innovation and ethical business practices.
Brands included in the list are selected through a structured evaluation conducted by Coherent Market Insights. The process combines large scale primary research with secondary data analysis and examines parameters such as authenticity, transparency, customer experience, governance practices and consistency of service.
Over the years, EaseMyTrip has built a strong reputation in the travel sector, helped by its customer first strategy and features such as its widely recognised zero convenience fee model. The platform focuses on simplifying travel planning while offering competitive pricing and reliable services for travellers in India and overseas markets.
EaseMyTrip chief executive officer and co-founder Rikant Pittie, said the recognition reflects the trust that users have placed in the platform. “Trust has always been central to EaseMyTrip’s journey. Being recognised among India’s most trusted brands reflects the confidence travellers place in our platform. We remain committed to improving travel experiences through innovation and dependable service,” he said.
The company continues to expand its technology driven ecosystem while strengthening its presence in global markets. The latest recognition highlights its growing role as a preferred travel partner for users seeking convenient and trustworthy travel experiences.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
