iWorld
Tata Play Binge lands on Vidaa-powered smart TVs across India
OTT aggregator now available on Hisense, Toshiba and partner TVs
MUMBAI: Tata Play Binge has expanded its footprint in India’s smart TV ecosystem through a new partnership with Vidaa, bringing its OTT aggregation service directly to Vidaa-powered televisions from brands such as Hisense and Toshiba.
The integration means viewers can now access the Tata Play Binge app directly on their smart TVs without requiring a set-top box or additional hardware. The service aggregates more than 30 national, international and regional OTT platforms into a single interface.
With the app now available on Vidaa-powered devices, users can browse a wide catalogue that includes more than 20,000 films and 8,000 web series, alongside live sports, TV shows and documentaries. The move aims to simplify how audiences navigate multiple streaming platforms by offering a single login, unified search and personalised recommendations.
India’s television market continues to see rapid growth in streaming consumption across languages and genres. By bringing the Tata Play Binge app to Vidaa, the companies are betting on convenience as the next battleground in home entertainment, where viewers increasingly expect content to be easy to find and even easier to watch.
Vidaa editor-in-chief Denis Oštir, said the partnership is focused on reducing friction in the viewing experience. According to him, making Tata Play Binge available across Vidaa-powered TVs allows Indian audiences to access their favourite content directly on the television without complicated set-ups.
Tata Play chief commercial and content officer Pallavi Puri, said the collaboration extends the reach of Tata Play Binge and makes it easier for viewers to discover stories, sports and films from more than 30 OTT services through a single platform.
The app is available immediately through the Vidaa app store and home screen on supported smart TVs across India.
iWorld
Epic Company launches unified Epic Studio for films and OTT
Vivek Krishnani to head films business; Samar Khan leads OTT & Television.
MUMBAI: Epic just merged its creative superheroes under one cape because when films and OTT need to fight for attention together, you don’t keep them in separate universes. The Epic Company has launched Epic Studio, a next-generation creative and production powerhouse that unites Juggernaut Productions and Movieverse Studio under a single banner. The move creates a streamlined, scalable platform for premium storytelling across theatrical films, OTT originals, television, digital-first formats and branded content.
Vivek Krishnani has been appointed chief executive officer, Epic Studio (Films), overseeing the theatrical and film business with a focus on culturally resonant narratives across Hindi, Telugu, Tamil, Gujarati and Malayalam cinema. Samar Khan continues as chief executive officer, Epic Studio (OTT & Television) and retains his role as chief content officer for Docubay and Epic On.
The Epic Company managing director Aditya Pittie said, “Epic Studio brings together our entire creative ecosystem under one unified studio vision. This is not just an integration of verticals, but the creation of a collaborative environment where writers, filmmakers, creators, and brand partners can seamlessly develop and scale stories across formats and screens.”
Vivek Krishnani added, “We are building an audience-focused mainstream film studio committed to delivering fresh, engaging, and innovative stories for both theatrical and streaming platforms.”
Samar Khan commented, “This alignment allows us to approach storytelling with a unified studio mindset. We are building IP under one creative umbrella, with scale and longevity in mind from inception.”
The unified structure eliminates silos, enabling ideas to flow fluidly from concept to screen while adapting to evolving audience behaviour. Epic Studio positions itself as a creator-led ecosystem championing purposeful, resonant storytelling with commercial strength.
In an entertainment landscape where stories now leap between screens faster than plot twists, Epic isn’t just building a studio, it’s crafting a single launchpad where every tale gets the best shot at soaring across every platform.
