MAM
Medanta and Fabindia launch Women’s Day health awareness drive
Collaboration kicks off with ‘The Way She Thinks’ event and Pink Rooms in stores.
MUMBAI: This Women’s Day, Medanta and Fabindia didn’t just light a pink ribbon, they turned awareness into a fitting room reality check. Medanta – The Medicity Gurugram and Fabindia Ltd. have joined forces for International Women’s Day 2026 with a health awareness initiative that puts breast cancer screening front and centre. The programme began with a special event titled “The Way She Thinks” at Fabindia’s Experience Centre in Vasant Kunj, where Dr Kanchan Kaur, senior director, Breast Cancer at Medanta Gurugram, spoke about the critical importance of early detection.
Dr Kaur emphasised, “Regular screening and self-checks for breast cancer are vital because early detection greatly improves treatment outcomes and survival rates. In resource-constrained countries like India, self-breast examination is an important tool to pick up breast cancers at an earlier stage.”
Visitors to Fabindia’s Vasant Kunj centre this week receive an Awareness Card with a QR code linking to a doctor-led video on breast cancer. The outreach will extend to Fabindia’s artisan communities at the grassroots level, aiming to bridge knowledge gaps and foster informed health decisions.
A Fabindia spokesperson said, “Behind every garment is a woman with a story, a family, and a future. With this partnership, we are extending a hand of care to our customers, artisans and employees.” Medanta will become a Shared Value Community partner for Fabfamily members, allowing them to redeem Fabcoins for Medanta services. The collaboration will later expand to awareness around prostate cancer, oral cancer and overall wellbeing.
Activations will roll out across Fabindia stores in Delhi-NCR, Lucknow and Patna, featuring dedicated “Pink Rooms” specially designed trial rooms stocked with easy-to-understand breast cancer awareness tips, encouraging women to reflect on their health during routine shopping.
In a country where breast cancer accounts for one in four cancers among women, this initiative quietly shifts the dial: turning a day of celebration into 365 days of conversation, one QR code and one fitting-room reminder at a time.
