MAM
R for Rabbit celebrates Women’s Day with family support campaign
Brand spotlights real stories of partnership and empowerment in new reels.
MUMBAI: R for Rabbit just turned Women’s Day into a family affair because the real gold medal goes to the ones cheering from the sidelines. R for Rabbit, India’s leading baby products brand, marked International Women’s Day 2026 with a heartfelt digital campaign that shifts focus from grand gestures to the everyday support systems that help women thrive. Through two authentic reel videos, the brand highlights meaningful conversations around empowerment and the vital role partners and families play.
The first reel features Paralympic bronze medallist and Arjuna Awardee Simran Sharma alongside her husband and coach, who has been her unwavering support system through years of intense training and global competition. The story celebrates how belief, partnership and shared determination propel women to extraordinary heights.
Simran Sharma said, “Behind every milestone in my journey, there has been belief, partnership, and encouragement. My husband has been more than just a coach, he has been the support system that pushed me to dream bigger.”
The second reel brings a tender father-son moment between finance creator Anuj Paul and his young son Adwik, as they discuss the true meaning of Women’s Day. The simple yet powerful exchange plants seeds of respect and equality in the next generation.
R for Rabbit founder Kunal Popat said, “Women’s Day is often spoken about in grand terms, but real empowerment is built through everyday support, respect, and partnership.”
R for Rabbit co-founder & COO Kinjal Popat added, “As a brand deeply connected with families and parenting, we believe conversations about equality and empowerment should begin at home. This campaign reflects how small yet meaningful interactions can shape a more confident future for the next generation of women.”
The reels, live across social platforms, gently nudge the Women’s Day narrative toward progress and positivity reminding us that behind every woman breaking barriers stands a quiet team saying, “You go, girl… and we’ve got you.”
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
