Brands
Business Today Golf caps 26th edition with Mumbai finale
Corporate leaders gather in Mumbai as 26th season concludes
MUMBAI: Business Today Golf wrapped up its 26th edition with a grand finale in Mumbai on 6 March, reaffirming its reputation as one of India’s most prominent corporate golf tournaments.
The concluding event brought together corporate leaders, tournament champions and distinguished guests, with Mastek chairman and founder Ashank Desai, attending as chief guest.
For more than a quarter-century, Business Today Golf has served as a meeting ground where boardroom decision-makers step onto the greens: competing, networking and exchanging ideas in an atmosphere shaped by discipline, precision and sportsmanship.
The 2025–26 season, presented by AU Small Finance Bank, began in Hyderabad on 29 November, 2025. The launch featured former India cricket captain Mohammad Azharuddin, who attended as chief guest.
From there, the tournament travelled through key business hubs including Chandigarh, Bengaluru, Kochi, Chennai and Gurugram before returning to Mumbai for the final round.
Over four months, the series brought together executives, entrepreneurs and industry leaders on some of the country’s leading golf courses, combining competitive sport with high-level networking beyond the confines of the workplace.
Across its history, the tournament has also drawn prominent sporting personalities including Kapil Dev, Suresh Raina, Ajit Agarkar, Shiv Kapur, Madan Lal and Gaurav Bajaj, adding star power to the fairways.
Now in its 26th year, Business Today Golf has evolved into a longstanding tradition that blends sport, leadership and business networking, giving India’s corporate elite a chance to test their golfing prowess while building relationships that often extend well beyond the course.
With the Mumbai finale closing another competitive season, organisers say the platform will return for its next edition, continuing its role as a unique intersection of business, sport and camaraderie.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
