Lotus Herbals appoints marketing veteran Puja Singh as AGM Marketing

NEW DELHI: India’s beauty brand Lotus Herbals has appointed Puja Singh as agm marketing, bringing back a seasoned insider to steer brand strategy and growth across its expanding portfolio.

Singh will lead marketing and brand operations for a cluster of labels including Lotus Herbals, Lotus Dermabotanics, Lotus Makeup, Lotus Organics+, Lotus Botanicals and clinical skin-tech brand Dermacy. The move signals the company’s push to deepen its hold in the fast-growing natural and dermatological skincare segments.

A gold-medallist MBA and alumna of Indian School of Business, Hyderabad, and Miranda House, Singh brings more than 15 years of experience in beauty and personal care marketing. She joins after heading marketing and innovations at McNROE Consumer Products, where she built campaigns aimed squarely at Gen Z and millennial consumers.

Her playbook blends creative storytelling with commercial discipline—spanning brand positioning, influencer strategy and celebrity partnerships designed to convert attention into e-commerce sales. She has also handled full P&L responsibilities, managing marketing budgets and driving revenue growth.

The appointment marks a homecoming. Singh previously served as marketing manager for the Lotus Makeup division and exclusive brand outlets, where she helped relaunch the label as a youth-centric, aspirational cosmetics brand.

Now she returns with a bigger brief: scale the brand’s digital muscle, sharpen its positioning in organic skincare and push the portfolio deeper into India’s fiercely competitive beauty market.

For Lotus Herbals, the bet is clear—bring back a brand insider who knows the playbook, and let her turn the volume up.