Brands
Ekincare names Rupal Kumar head of corporate sales
Industry veteran to drive enterprise growth and expand platform reach across India
MUMBAI: Corporate health platform ekincare has appointed Rupal Kumar as head of corporate sales, tasking the industry veteran with accelerating enterprise growth and expanding the company’s presence across India.
In his new role, Kumar will lead new customer acquisition, shape the firm’s sales strategy and strengthen ekincare’s footprint among organisations looking to provide personalised health benefits to employees.
Kumar brings more than two decades of experience in business development, strategic partnerships and team leadership across fintech, health tech and consumer durables. Before joining ekincare, he worked at Razorpay, where he helped scale the enterprise division for RazorpayX.
His career also includes leadership roles at MediBuddy, where he served as national head of strategic partnerships and director of sales for the South region. Earlier, he spent five years at Paytm leading regional payments businesses and building strategic alliances.
Welcoming the appointment, ekincare co-founder and chief executive Kiran Kalakuntla, said Kumar’s experience in expanding enterprise partnerships within the healthcare ecosystem would support the company’s next growth phase.
“We are excited to welcome Rupal to the team. His strong track record in scaling enterprise partnerships within the healthcare ecosystem makes him an ideal fit for our vision. As we enter this next phase of growth, his leadership will be instrumental in expanding our reach and advancing our mission to deliver integrated, accessible healthcare to every employee,” Kalakuntla said.
Commenting on his new role, Kumar said he looked forward to working with the leadership team to drive the company’s growth and deepen its impact in the corporate healthcare space.
“I am excited to join ekincare and work alongside the leadership team to drive our next phase of growth. I look forward to leveraging my experience in building enterprise partnerships and high-performing sales teams to accelerate our impact across India,” he said.
Founded in 2014 by Kiran Kalakuntla, Srikanth Samudrala, Dr Noel Coutinho and Somak Ray, ekincare has grown into one of India’s largest corporate health benefits platforms. The company now serves more than 2 million employees across over 1,100 organisations, including Fortune 500 firms such as PepsiCo, BlackRock and Visa.
Supported by a network of more than 50,000 healthcare providers across 500 cities, ekincare aims to make workplace healthcare more accessible, tech driven and scalable as India’s corporate wellness ecosystem continues to evolve.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
