MAM
Bajaj Electricals appoints Rahul Pundir as chief supply chain officer
24-year P&G veteran to lead unified SCM from 2 March 2026.
MUMBAI: Bajaj Electricals just plugged in a supply chain superstar because when your operations need to run like clockwork, you don’t settle for a dim bulb. Bajaj Electricals Limited has appointed Rahul Pundir as chief supply chain officer, effective 2 March 2026. In this role, Pundir will spearhead the company’s unified supply chain management function, overseeing logistics, manufacturing, sourcing, planning and quality to build greater agility, resilience and efficiency.
Pundir brings over 24 years of global experience from Procter & Gamble, where he led complex supply chain operations across Asia, the Middle East & Africa, India and Japan. Known for driving large-scale digital transformations, he sharpened forecasting accuracy, enhanced manufacturing excellence and strengthened inventory agility in diverse markets.
Bajaj Electricals chairman Shekhar Bajaj said, “We are delighted to welcome Rahul Pundir to the Bajaj Electricals team. Supply chain excellence lies at the heart of how we serve our customers and partners every day. Rahul’s rich global experience and deep operational expertise will further strengthen our capabilities and help us build a more agile, resilient, and future-ready organisation.”
Bajaj Electricals Managing Director and CEO Sanjay Sachdeva added, “We are thrilled to welcome Rahul Pundir to Bajaj Electricals at an exciting phase of our growth. Rahul’s leadership will help us unlock greater efficiencies, elevate service levels, and build a more agile organisation that supports our long-term growth ambitions.”
The appointment comes as Bajaj Electricals headquartered in Mumbai with FY 24-25 turnover of Rs 4,828 crore continues to expand its portfolio across consumer appliances, fans, consumer lighting and professional lighting solutions under the Bajaj and Morphy Richards brands. Part of the $100 billion Bajaj Group founded by Jamnalal Bajaj in 1938, the company has maintained consumer trust for over 87 years through innovation and quality.
In an industry where every link in the chain matters, Bajaj isn’t just adding a new officer, it’s powering up its entire operation, one strategic hire at a time.
MAM
Hyphen launches sunscreen campaign featuring Kriti Sanon as SPF Police
Campaign drives SPF habit; Blinkit tie-up enables instant sunscreen delivery.
MUMBAI: No SPF, no mercy Kriti Sanon is out patrolling your skincare routine. Hyphen has rolled out a new campaign film starring its Co-Founder and Chief Customer Officer Kriti Sanon, who steps into a playful alter ego as the brand’s “SPF Police”, turning sunscreen reminders into a full-blown public service announcement with a wink. The campaign kicked off with a cheeky social media tease suggesting Sanon had “stepped down” from her role, sparking chatter online before the brand revealed the twist: she hasn’t gone anywhere, she has simply taken on an additional avatar, one dedicated to ensuring people do not skip sunscreen.
The film leans into humour to drive home a serious point. In a slice-of-life setting, Sanon intercepts a gym-goer about to step out without sunscreen, promptly handing over Hyphen’s ‘All I Need Sunscreen’, which arrives instantly via Blinkit. The message is clear: forgetting SPF is no longer a valid excuse when it can be delivered in minutes.
Beyond the laughs, the campaign taps into a well-known gap in everyday skincare habits. Sunscreen, despite being one of the most recommended steps, is often the most ignored. By gamifying the reminder through an “SPF Police” persona, Hyphen aims to turn a routine into a reflex.
The multi-stage rollout from intrigue-led teasers to the final film has been designed to spark conversation while embedding the brand into daily behaviour. It also spotlights Hyphen’s quick commerce partnership with Blinkit, positioning accessibility as a key enabler of consistency.
Sanon, who remains closely involved in product development and brand strategy, noted that the idea stemmed from a simple insight: skincare works best when it is easy, habitual and hard to ignore. The campaign reflects that philosophy equal parts science, storytelling and a nudge you cannot quite escape.
The film is now live across Hyphen and Blinkit’s digital platforms, with further activations expected to extend the campaign’s reach and perhaps keep the SPF Police on duty a little longer.
