Ad Campaigns
Jovees Herbal launches its new ad with Parineeti Chopra
With the ever increasing demand for natural skin care products and the goal to provide long lasting skin and hair care solutions, Jovees Herbal, sets out to bring you the best that nature has to offer. With a vast range of products, Jovees Herbal, takes immense pride in providing a solution to all kinds of skin and hair care problems with their highly effective herbal products combined with scientific brilliance.
After the phenomenal success of last year’s advertisement campaigns, where they witnessed a 40 per cent growth in offline and e-commerce, Jovees Herbal is launching two new Ads this year, which are conceptualised by Devaiah Bopanna and Puneet Chadha, Mean Cat Media, providing an understanding towards the importance of skin care in their typical quirky manner.
The advertisement features Parineeti Chopra, promoting Jovees Herbal face washes, which are not only our best sellers, but also the perfect herbal blend to achieve healthy and glowing skin. With this ad campaign, Jovees Herbal, targets the product which covers the largest skin care segment – Face Wash. As cleansing is the first and foremost step in building and maintaining any skin care routine, Jovees face washes treat all the skin issues at the root, to unveil the natural glowing skin hidden beneath. This year’s campaign will be launched on various platforms like television, digital media and OOH.
Jovees Herbal is an environmentally conscious brand that focuses on providing their consumers with a long term solution for their concerns. Their product range is PETA certified cruelty free, free from harmful toxins, devoid of parabens and alcohol, and composed entirely of natural and premium quality herbal ingredients. Their innovative and effective lineup seamlessly combines the goodness of botanicals with scientific expertise.
Grounded by their roots yet aspiring to reach great heights, Jovees Herbals has established a strong presence in various international markets, including Qatar, Sudan, Russia, Sri Lanka, Maldives, Kuwait, Czech Republic, and France. The brands commitment to quality is unwavering; all their products undergo rigorous testing to ensure premium quality and earn customer trust and support.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
