MAM
FCB Kinnect and FCB/SIX India appoints Bhamini Painter as senior vice president of Human Resources
Mumbai: FCB Kinnect and FCB/SIX India have welcomed Bhamini Painter, a seasoned Human Resources executive, as the newest addition to their leadership team. With an impressive career spanning over 25 years, Painter brings a wealth of expertise in HR strategy, organisational development, and fostering a dynamic work environment. Before joining FCB Kinnect and FCB/SIX, Painter played a pivotal role in shaping the HR landscape at Madison and Wizcraft, where she established and optimised HR functions. With notable tenures at renowned organisations such as Godrej Upstream, DNA, and Jobstreet, she has consistently demonstrated her ability to create harmonious workplaces and align strategies to meet evolving business and employee needs.
On joining FCB Kinnect and FCB/SIX India, Painter expressed, “I am so very excited to join FCB Kinnect and FCB/SIX India and look forward to partnering with the leadership team to scale new heights and strengthen the already amazing people culture that FCB Kinnect and FCB/SIX have.”
Speaking on the appointment, FCB Kinnect and FCB/SIX India CEO Rohan Mehta said, “We are delighted to have Bhamini joining us. The HR function is one of the most critical functions of an agency, and as FCB Kinnect and FCB/Six continue to expand their footprint in the industry, Bhamini will undoubtedly play a pivotal role in shaping the future of the organisations. Her vast expertise and commitment to building a strong people culture align seamlessly with FCB Kinnect and FCB/SIX’s core values and goals, and together, I’m very confident of building a standout people organisation.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
