Brands
Ankit Agarwal appointed vice president business finance at Flipkart
Senior finance leader to drive strategic planning and profitability
MUMBAI: Flipkart has elevated Ankit Agarwal to vice president business finance, reinforcing its senior leadership team as it sharpens focus on profitability and disciplined growth.
In this expanded role, he will lead strategic financial planning and oversee business finance operations across Flipkart’s marketplace categories, working to enhance margins, streamline costs and strengthen overall financial performance.
Agarwal has spent nearly seven years at Flipkart, steadily climbing the ranks through a series of leadership roles including senior director finance, director finance, associate director finance and senior finance manager. During his tenure, he has handled business finance for electronics and private brands, combining analytical rigour with commercial insight.
Before joining Flipkart in 2019, he spent close to eight years at ITC Limited as finance manager, where he oversaw projects across the eastern region. He began his career in Kolkata in accounts and finance roles, building a strong operational grounding that later translated into strategic leadership.
With experience that spans regional project oversight to category-led business finance at scale, Agarwal’s elevation signals continuity, capability and a clear push towards sharper financial execution at Flipkart.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
