Brands
Amazon appoints Menka Asrani as lead studio
To drive branded content for Prime Video within Amazon Ads ecosystem
MUMBAI: Amazon has appointed Menka Asrani as lead studio, strengthening its branded content ambitions within the Amazon Ads ecosystem for its OTT platform.
Asrani announced the move, saying she will lead branded content initiatives that bring together storytelling, brand partnerships and audience-first thinking. “This role brings together storytelling, brand partnerships and audience-first thinking—areas I’ve been deeply passionate about throughout my career,” she shared, adding that she looks forward to building content solutions that forge stronger connections between brands and audiences in the premium digital entertainment space.
She also expressed gratitude to Gulshan Verma for the opportunity and said she is eager to collaborate with the team to shape brand storytelling at scale.
Asrani joins Amazon after a year at Collective Artists Network, where she served as head brand solutions – BigBang.Social. Prior to that, she spent over three years at Viacom18 Media Private Limited, leading branded content creative for digital ventures at JioCinema’s entertainment vertical.
Her earlier stint as head of sales strategy and brand solutions at Zee5 saw her drive data-led content solutions and revenue strategies across digital and tv+. She has also held brand solutions roles at The Walt Disney Company, Bloomberg TV India and DB Corp Ltd., building intellectual properties and multi-platform brand partnerships.
Across her career, Asrani has produced and shaped high-impact branded properties and original formats. These include the L’Oréal Professional Indian Hairdressing Awards, an original hairstyling reality series featuring filmmaker Karan Johar as a judge, the anthology Saath By Chance on JioCinema, and Royal Stag Barrel Select Large Short Films’ Select Films Select Conversations.
With over a decade of experience spanning print, television and digital, Asrani brings a rare mix of creative instinct and commercial acumen. At Amazon, that blend is expected to power branded storytelling that feels less like advertising and more like entertainment audiences choose to watch.
