iWorld
Truecaller partners Integrated Media Tech to boost ads in tier-2 India
Reseller tie-up targets regional brands with high-impact formats on Truecaller’s platform.
MUMBAI: Truecaller just handed its ad business a desi wingman because when tier-2 brands want to crash the party, they need someone who knows every street in Bharat. Truecaller has entered a strategic reseller partnership with Integrated Media Tech Pvt. Ltd. (a Srishti Media Group company) to accelerate monetisation and scale its advertising ecosystem across India, with a sharp focus on tier-2 markets. The collaboration, announced on 24 February 2026, aims to make Truecaller Ads more accessible to regional and mid-market advertisers who want relevant, contextual, data-driven messaging delivered inside the app’s high-attention, trusted environment.
Integrated Media Tech will leverage its deep advertiser relationships, on-ground execution strength, and market expertise to help brands tap Truecaller’s native ad placements reaching users at key moments of communication. The partnership strengthens Truecaller’s push to grow its global ad business through strong local alliances.
Truecaller Ad Business vice president & global head Hemant Arora said, “As Truecaller Ads continues to evolve into an intelligent, intent-driven engagement platform for brands, expanding our advertising footprint across India remains a key strategic priority. Partnering with Integrated Media Tech enables us to deepen our engagement with advertisers through a team that brings strong market understanding and execution capabilities.”
Integrated Media Tech Pvt. Ltd. founder & CEO Mandeep Malhotra added, “Truecaller’s ad formats provide brands with a powerful opportunity to engage audiences within a credible and high-attention environment. We are pleased to partner with Truecaller to extend these capabilities to advertisers across India.”
The tie-up aligns with Truecaller’s strategy of building localised partnerships to deliver direct, measurable value for advertisers while fuelling sustainable growth in its ad business. In a market where regional brands are hungry for scale and trust, this collaboration could turn Truecaller’s caller ID into a powerful, intent-rich advertising channel, one ring at a time.
iWorld
OneOTT partners with UP govt for Project GANGA broadband rollout
Initiative to connect 2M plus households, empower 8,000–10,000 entrepreneurs in 2–3 years.
MUMBAI: Uttar Pradesh just got a digital Ganga flow because when broadband meets ambition, even villages start streaming faster than city traffic. OneOTT Intertainment Ltd. (OIL), the broadband arm of Hinduja Global Solutions (HGS) under the Hinduja Group, has signed a Memorandum of Understanding with the State Transformation Commission (STC), Government of Uttar Pradesh, for Project GANGA (Government Assisted Network for Growth & Advancement).
The MoU, signed on 7 March 2026 in the presence of Uttar Pradesh Finance & Parliamentary Affairs Minister Suresh Kumar Khanna, aims to empower 8,000–10,000 local entrepreneurs at the Nyaya Panchayat level as independent Digital Service Providers (DSPs). A significant number of these DSPs are expected to be women. The initiative will deliver high-speed broadband to over 2 million households in the next 2–3 years and create direct and indirect employment for more than 100,000 individuals.
Project GANGA will support government priorities in digital education, healthcare and public services while enabling MSMEs and enterprises with reliable connectivity. DSPs will receive structured training, financing assistance, network build-out support and technology enablement.
STC CEO Manoj Kumar Singh said, “Project GANGA is a significant step toward expanding inclusive digital infrastructure in Uttar Pradesh. By empowering local entrepreneurs, the program will strengthen service delivery and ensure affordable digital access for underserved communities.”
OIL, MD & CEO and HGS whole-time director Vynsley Fernandes added, “This initiative reflects our long-term commitment to enabling digital access and economic opportunity at scale. Project GANGA is structured as a multi-year program focused on entrepreneur onboarding, network deployment and workforce development.”
OIL brings execution strength backed by HGS and NXTDIGITAL’s national footprint, which already connects over 5 million homes across more than 4,500 pin codes in 1,500 cities and towns through 15,000 plus franchise partners and over 2 lakh kilometres of fibre infrastructure. The ecosystem will support broadband, IPTV, OTT, CCTV, satellite internet and cybersecurity solutions for households, businesses and public institutions.
In a state racing toward digital inclusion, Project GANGA isn’t just laying cables, it’s laying the foundation for millions to connect, learn, heal and earn, one Nyaya Panchayat at a time.
