ITV News
Kuku TV wins best new short drama app at Sensor Tower Apac Awards 2025
Indian micro drama platform tops global growth charts in 2025
MUMBAI: Kuku TV has been crowned “Best New Short Drama App” at the Sensor Tower Apac Awards, cementing its status as one of the fastest rising names in bite-sized entertainment.
The award citation praised the platform’s breakout year, noting that as short-form storytelling becomes a staple of on-the-go lifestyles, Kuku TV has emerged as a defining force in digital entertainment. The app introduced premium micro-dramas to Indian audiences and recorded a spectacular multi-fold surge in downloads in 2025, ranking number one globally for growth in its category.
In a world where attention spans are shrinking but appetites for stories are not, Kuku TV appears to have struck the right balance. Quick episodes, tightly written plots and genre diversity have helped the platform tap into a generation that prefers drama in snackable portions.
Kuku TV co-founder and CEO Lal Chand Bisu, said the recognition reflects both creative ambition and technological muscle. “We are honoured to receive this recognition from Sensor Tower and to be ranked number one globally in growth within our category. At Kuku TV, we are committed to bringing premium micro-dramas across multiple genres and languages for diverse audiences,” he said.
He added that the company is equally focused on empowering its creator ecosystem with the tools, technology and reach needed to tell impactful stories. At the heart of its expansion is an AI-powered storytelling stack that supports the journey from pitch and production to promotion and personalisation, allowing the platform to scale without losing narrative spark.
As short dramas gain global traction, Kuku TV’s rapid ascent signals that the format is no fleeting trend. For audiences scrolling between meetings, commutes and coffee breaks, the small screen just got sharper, smarter and significantly more dramatic.
ITV News
Deepak Bhojwani exits SonyLIV
Advertising executive closes chapter after working on marquee properties from UEFA Champions League to Kaun Banega Crorepati
MUMBAI: Deepak Bhojwani has moved on from SonyLIV, drawing the curtain on an 18-month run that placed him at the centre of some of India’s most powerful television and streaming properties.
Bhojwani served as manager, content partnerships and ad sales at the streaming platform, where he handled more than 45 key accounts and worked closely with agencies to structure advertising deals and brand integrations across major intellectual properties.
The role brought him into the commercial engine room of premium content—from global sporting events such as the UEFA Champions League and major tennis tournaments to flagship Indian entertainment shows including Kaun Banega Crorepati, MasterChef India and Shark Tank India.
During his tenure, Bhojwani also secured key advertisers across marquee events such as the French Open and the Asia Cup, winning the platform’s quarterly “Customer Champion” recognition for exceeding revenue targets.
Before joining SonyLIV, Bhojwani held senior ad-sales and partnership roles across the digital and sports media ecosystem, including stints at Viacom18 Sports, Airtel Digital, Paytm, and OYO. His career spans more than a decade across category building, strategic partnerships, and B2B account growth.
Bhojwani described the stint as a demanding but formative phase that deepened his understanding of the content ecosystem, particularly the fast-evolving non-fiction and sports landscape.
The next destination remains undisclosed. But in an industry where content, commerce and advertising increasingly collide, the next chapter is unlikely to stay unwritten for long.
