MAM
Big Bang Social partners with Rob & NOOE
Mumbai: Collective Artists Network’s Big Bang Social (BBS) has announced a partnership between artist Harun Robert (a.k.a. Rob) and NOOE, a premium design brand specialising in desk essentials, stationery, and everyday carry products. This collaboration marks a shift in creator-brand engagement, where creators act not only as content creators but also as investors and strategic partners.
Rob, who is also an investor and NOOE’s new chief community officer, will lead the brand’s community and content strategy for the next five years. Rob said: “NOOE’s dedication to both quality and creativity really resonates with me. This isn’t just about creating content; it’s about being involved at a deeper level, helping shape the brand’s story and building a community that shares our love for thoughtful design. I’m looking forward to working with the team at NOOE and exploring how we can bring something special to people who value creativity as much as we do.”
Known for his award-winning TV show and innovative DIY projects, Rob’s design expertise and broad appeal make him an ideal partner for NOOE. NOOE, founded by Piyush Suri and Neetica Pande, is a RED DOT Design Award-winning brand available in over nine countries, including in premier outlets like Harrods. This partnership redefines creator-brand collaborations, delivering long-term value.
NOOE co-founder & CEO Piyush Suri added: “Having Rob join us feels like the perfect match. His vision, combined with his passion for art and design, aligns seamlessly with what we stand for at NOOE. We’re excited about the potential of this partnership to elevate our brand and create a stronger, more personal connection with our customers.”
Collective Artists Network co-founder Dhruv Chitgopekar commented: “Facilitating a collaboration like this, where a creator takes on such a meaningful marketing and community-building role, is exactly what we strive for at Big Bang Social. Rob’s partnership with NOOE is an exciting step in reimagining how creators and brands work together. We believe this collaboration will grow Rob’s engagement with his community and NOOE’s growth on all relevant brand metrics. This sets the stage for more cutting-edge collaborations that push growth for forward-thinking D2C brands.”
This strategy sets a new precedent, encouraging startups and investors to think outside the box, empowering creators to take on dual roles as both investors and ambassadors. Big Bang Social is leading the way for innovative collaborations in the industry.
MAM
Campus Activewear launches Zeenat Aman-led Women’s Day campaign
Icon fronts ‘You Go Girl’ extension celebrating choice and freedom in motion.
MUMBAI: This Women’s Day, Campus didn’t just drop a campaign, it dropped the rulebook and handed women the pen to rewrite their stride. Campus Activewear has unveiled a powerful new cinematic campaign starring cultural icon Zeenat Aman, extending its long-running ‘You Go Girl’ initiative. Titled around the theme of freedom to move on her own terms, the film transcends conventional markers of success wealth, fame or nostalgia and focuses on choice as the true driver of progress.
Through striking visuals, Zeenat rejects glitter, noise and imposed expectations, embracing unapologetic forward motion. Her journey becomes a metaphor for every woman evolving, leading and inspiring on her own path, free from permission or predefined roles.
Campus Activewear, chief innovation officer Prerna Agarwal said, “For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. We focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier comfort through long days, reliability through changing roles, style that reflects individuality.”
Zeenat Aman added, “I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl move your way.”
The campaign reinforces Campus’s belief that freedom is not granted, it is claimed. By featuring Zeenat Aman as both voice and symbol, the message gains deeper resonance: progress happens when women are heard, barriers are removed, and momentum is created for everyone around them.
In a world that still tries to set the pace for women, Campus and Zeenat aren’t asking for permission, they’re reminding every woman that the only approval needed to move forward is her own.
