People
SPNI announces major leadership reshuffle for growth phase
Rohit Sinha expands to oversee Pay Movies & Infotainment, Anubhav Gogla and Mrityunjay Singh gain broader clusters on 24 February 2026.
MUMBAI: SPNI just reshuffled the deck and the new hands look ready to play a stronger game in India’s crowded TV race. Sony Pictures Networks India (SPNI) has rolled out a sweeping leadership realignment to sharpen focus on evolving business models and unlock fresh growth opportunities. The changes, announced on 24 February 2026, aim to build a more agile organisation while giving seasoned leaders expanded mandates across clusters.
Key moves include:
Rohit Sinha, already driving the Sports Cluster, Channel YAY! and Agency Relationships, now adds Pay Movies & Infotainment to his portfolio. He continues reporting directly to head of linear ad sales Akshay Agrawal as Cluster Head – Sports, Kids, Pay Movies & Infotainment and Agency Relationships.
Vijay Chabbria takes national responsibility for Pay Movies & Infotainment as National Head, reporting to Rohit Sinha. Shashank Krishnan (West), Sanchit Kapur (North) and Amit Kumar Prasad (South, plus Channel YAY!) now report to Chabbria.
Anubhav Gogla scales up to Cluster Head – SET & SAB (North, South & East) & Aath and Government Business, overseeing those branches and Channel Aath while reporting to head of linear ad sales Akshay Agrawal.
Mrityunjay Singh broadens his West Hindi GEC leadership to include Channel Marathi, Upcountry and Travel & Tourism as Cluster Head – SET & SAB (West) & Marathi, also reporting to head of linear ad sales Akshay Agrawal.
Vivek Mathur remains National Head – FTA, with Karishma Chabria (West), Nakul Anand (North) and Sanjeeva Kulkarni (South) reporting to him as Regional Heads.
Other senior leaders Arpit Shah (Strategic Planning & Insights and Brand Solutions), Geeta Prakash Rao (Operations & Receivables Management), Ruchi Vidhani (South Hindi GEC), Swati Gosain and Anant Nigam (North Hindi GEC), and the East team retain their portfolios with existing reporting lines.
The rejig comes as SPNI navigates rapid shifts in viewership habits, OTT competition, and regional content demands. By giving proven performers wider remits, the network is betting on internal talent to steer through the next growth curve because when the channels are realigning, sometimes the best way forward is to hand the playbook to those who’ve already mastered the game.
