Brands
Reebok names Manu Bhaker brand ambassador in India
Olympic double medallist joins training-focused brand to champion preparation over podium moments.
MUMBAI: Manu Bhaker’s aim just got sharper off the range Reebok’s locked her in as brand ambassador, proving that steady hands and steady training make the perfect match. The sportswear giant announced the partnership on 20 February 2026, teaming up with the 24-year-old shooting sensation who etched her name in history at the 2024 Paris Olympics. Bhaker became the first Indian athlete to snag two medals at a single Games bronze in the women’s 10m air pistol and the 10m air pistol mixed team plus the first Indian woman shooter to claim an Olympic medal at all.
Her story isn’t just about those clutch moments under the lights, it’s the grind behind them relentless technique tweaks, mental fortitude, and day-in-day-out discipline that aligns perfectly with Reebok’s long-standing ethos of training as the real game-changer.
Manu Bhaker said, “Every result begins long before competition day. Training, focus, and belief shape everything I do, and that’s what connects me with Reebok. I’m proud to represent a brand that stands for preparation and backs athletes through every phase of the journey.”
Reebok India brand head Arjun Ramamoorthy added, “Manu Bhaker represents the future of Indian sport focused, fearless, and deeply committed to the work behind performance. As Reebok sharpens its focus on training and high-performance sport in India, this partnership reflects our belief in athletes who don’t chase shortcuts, but show up prepared.”
The collab signals Reebok’s push to deepen roots in India’s performance sport scene, boosting visibility in training gear and inspiring everyday fitness fans to prioritise the process over the prize. Whether you’re squeezing in gym sessions or dreaming of your own podium, Bhaker’s no-shortcuts vibe could be the motivational trigger that gets you lacing up consistently.
In a country hungry for homegrown heroes, this pairing feels like a bullseye reminding everyone that glory isn’t shot in isolation, it’s built one rep, one breath, one focused day at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
