Brands
Reebok names Manu Bhaker brand ambassador in India
Olympic double medallist joins training-focused brand to champion preparation over podium moments.
MUMBAI: Manu Bhaker’s aim just got sharper off the range Reebok’s locked her in as brand ambassador, proving that steady hands and steady training make the perfect match. The sportswear giant announced the partnership on 20 February 2026, teaming up with the 24-year-old shooting sensation who etched her name in history at the 2024 Paris Olympics. Bhaker became the first Indian athlete to snag two medals at a single Games bronze in the women’s 10m air pistol and the 10m air pistol mixed team plus the first Indian woman shooter to claim an Olympic medal at all.
Her story isn’t just about those clutch moments under the lights, it’s the grind behind them relentless technique tweaks, mental fortitude, and day-in-day-out discipline that aligns perfectly with Reebok’s long-standing ethos of training as the real game-changer.
Manu Bhaker said, “Every result begins long before competition day. Training, focus, and belief shape everything I do, and that’s what connects me with Reebok. I’m proud to represent a brand that stands for preparation and backs athletes through every phase of the journey.”
Reebok India brand head Arjun Ramamoorthy added, “Manu Bhaker represents the future of Indian sport focused, fearless, and deeply committed to the work behind performance. As Reebok sharpens its focus on training and high-performance sport in India, this partnership reflects our belief in athletes who don’t chase shortcuts, but show up prepared.”
The collab signals Reebok’s push to deepen roots in India’s performance sport scene, boosting visibility in training gear and inspiring everyday fitness fans to prioritise the process over the prize. Whether you’re squeezing in gym sessions or dreaming of your own podium, Bhaker’s no-shortcuts vibe could be the motivational trigger that gets you lacing up consistently.
In a country hungry for homegrown heroes, this pairing feels like a bullseye reminding everyone that glory isn’t shot in isolation, it’s built one rep, one breath, one focused day at a time.
MUMBAI: He may have clocked the fastest time on track, but Usain Bolt is now sprinting straight into cricket fandom again. The eight-time Olympic medallist has returned to spotlight his long-standing support for Royal Challengers Bengaluru, featuring in sportswear giant PUMA India’s latest #RCBEverywhere campaign. Dressed in the 2026 RCB jersey, Bolt shared the moment on social media, pairing it with a throwback to the kit he first received in 2021 marking a fandom that has only gathered pace since.
A self-confessed cricket enthusiast and admirer of Virat Kohli, Bolt’s association with RCB has evolved through Puma’s global athlete ecosystem. The brand, which has partnered with Bolt for over two decades, is now leveraging his cross-sport appeal to amplify RCB’s already global fan culture.
The campaign builds on a behaviour that fans have long embraced taking the jersey beyond stadiums and scales it with one of the most recognisable athletes in the world. Bolt’s earlier appearance alongside Kohli and RCB players in a viral reel last year further cemented his status as an unlikely yet enthusiastic member of the RCB faithful.
With #RCBEverywhere, Puma is not just selling merchandise, it is exporting fandom. The campaign invites supporters to join the movement, with opportunities to win match shirts and tickets, while participating in a global conversation that now stretches far beyond Bengaluru.
From Olympic tracks to IPL terraces, Bolt’s latest cameo proves one thing, speed may be his signature, but fandom travels just as fast.
