Brands
StudioBackdrops relaunches Twistflex for India’s tier 2, 3 creators
Portable studio setup returns with 40 new designs and lower entry pricing
NEW DELHI: StudioBackdrops has relaunched Twistflex, pitching it as India’s first portable studio solution tailored for creators in tier 2 and tier 3 cities, with entry pricing starting at Rs 2,900.
Originally introduced in 2017, Twistflex has been re-engineered to reflect current design trends and the evolving needs of the creator economy. The refreshed line-up features 40 new designs across four fabric options: solid cotton, solid polyester, reversible mottled and mixed textured, streamlined into a simpler, standardised product structure.
Designed as a true pop-up studio, Twistflex combines backdrop and frame in a single unit, eliminating complex assembly and making it suitable for compact home setups as well as on-location shoots. Dual-surface usage and uniform sizing across categories offer versatility without adding storage demands.
In a bid to improve accessibility, StudioBackdrops has cut prices on key variants. Solid polyester backdrops are now priced at Rs 2,900, while solid cotton options retail at Rs 3,200, down from the earlier Rs 3,500.
Commenting on the relaunch, StudioBackdrops founder Archisman Misra, said demand from non-metro creators is rising as independent producers seek affordable, portable equipment with strong visual impact. He added that free tutorial content across YouTube, Instagram and the company’s website supports first-time users in maximising product performance.
Brands
Canva appoints MangoAI co-founder Nirmal Govind as chief algorithms officer
Acquires MangoAI to power performance driven AI at scale
MUMBAI: Design platform Canva has appointed Nirmal Govind as its first chief algorithms officer following the acquisition of AI powered creative optimisation start up MangoAI. The move signals a sharper focus on performance driven artificial intelligence across Canva’s global ecosystem.
Govind, who co founded MangoAI in 2025, built the company around reinforcement learning for generative video advertising. In simple terms, it helped brands not just create ads, but continually refine them using data driven feedback loops. With the acquisition now complete, that experimentation mindset is set to scale inside Canva’s rapidly expanding AI stack.
Before launching MangoAI, Govind served as vice president of data science and engineering at Netflix, where he spent eight years leading teams across content, studio, creative production and streaming. He was part of Netflix’s executive staff, working closely with senior leadership on creative algorithms, localisation and production innovation.
His earlier career reflects a strong operations research pedigree. He held senior technology roles at Lightning Bolt Solutions and worked in engineering and optimisation at Intel Corporation and IBM. Academically, he holds a PhD in industrial engineering and operations research from Penn State University and a master’s degree from University of California, Berkeley.
For Canva, the appointment is more than a new title. It reflects the growing importance of algorithms in shaping not only how designs look, but how they perform. As brands demand measurable outcomes from creative work, the line between art and optimisation is blurring. Canva appears keen to sit right at that intersection.
With Govind now steering its algorithms strategy, Canva is betting that the future of design will not just be beautiful, but intelligently tuned for impact.
