Brands
Octanom Tech names COO, family office head, opens Mumbai office
Leadership hires and new base signal push into family offices
MUMBAI: Octanom Tech has refreshed its leadership bench and planted a new flag in India’s financial capital, appointing Rajesh Vora as chief operating officer and Khushal Devera as head of family office, alongside the opening of its fourth office in Mumbai.
The twin appointments are part of the WealthTech firm’s broader play to scale nationwide and deepen its relationships with family offices, a segment that continues to grow in size and sophistication.
Octanom Tech and Hedged.in, MD and CEO, Rahul Ghose, said the new hires arrive at a pivotal moment. He noted that their experience would help the company quicken its growth pace while sharpening the value it delivers to clients across the country. He also described the Mumbai expansion as a strategic step in strengthening the firm’s presence in key markets.
Vora steps in with more than three decades of experience across capital markets. A gold medallist in MBA finance and an engineering graduate, he previously served as director and business head at Sharekhan.com India. In his new role, he will focus on operational efficiency, innovation and scalable growth, with an eye on keeping the firm’s client-first philosophy intact.
Devera, a CFP with a background in statistics and an MBA in finance, will lead the company’s family office division. With over 17 years of experience working alongside leadership teams at major financial institutions, he is expected to shape data-led, strategic solutions for high net worth families seeking structured and forward-looking wealth strategies.
With the new Mumbai office, Octanom Tech now operates from four locations across India, offering hedged-style, risk-conscious investment products for ultra high net worth individuals and families. The company was also named WealthTech of the Year in both 2024 and 2025, signalling growing industry recognition as it scales its ambitions.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
