Brands
Himika Ganguly joins BDO India as director, marketing & communications
Ex-Network18 marketing lead steps into senior communications role
MUMBAI: BDO India has appointed Himika Ganguly as director, marketing and communications, strengthening its brand and stakeholder outreach as the professional services firm sharpens its market presence.
Ganguly moves to the firm after a three-year stint as marketing lead at Network18 Media & Investments, where she handled strategic campaigns, brand partnerships and large-scale marketing initiatives across the network’s properties.
Before Network18, she served as assistant vice president, communications at CryptoWire, and earlier worked as a marketing communications consultant. Her career also includes senior marketing and communications roles at Times Network, FICCI’s media and entertainment division, and ISS A/S, where she led corporate communications and brand-building efforts.
Across more than a decade in media, consulting and corporate communications, Ganguly has built a reputation for blending strategy with storytelling, often turning complex brand messages into campaigns that travel far beyond boardrooms.
At BDO India, she is expected to drive integrated marketing, sharpen the firm’s communications narrative and deepen engagement with clients, partners and the wider business ecosystem.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
