Brands
Parle Agro adds Kesar Badam to Smoodh dairy line-up
The flavoured milk is priced at Rs 10 and Rs 20 and rolls out nationwide
NATIONAL: Parle Agro has expanded its dairy portfolio with the launch of Smoodh Kesar Badam, a new flavoured milk variant under its flagship Smoodh brand.
The product brings together almonds and saffron in a creamy milk base, tapping into one of India’s most familiar flavour profiles. Positioned as an indulgent yet accessible offering, Smoodh Kesar Badam is priced at Rs 10 for 80 ml and Rs 20 for 150 ml, and is aimed at everyday consumption across age groups.
The launch marks a strategic push by Parle Agro to capitalise on rising demand in the flavoured milk segment, where traditional tastes are increasingly being reworked into modern, on-the-go formats. The company said the variant would be available across urban and rural markets through general trade, modern trade, digital platforms and quick commerce channels.
Commenting on the launch, Parle Agro joint managing director and CMO Nadia Chauhan, said the flavour was a natural extension of the brand’s strategy to blend cultural familiarity with contemporary consumption habits. She added that Smoodh continues to focus on making indulgent dairy beverages widely accessible while strengthening its leadership in the category.
The rollout is supported by an integrated marketing campaign spanning out-of-home, digital, social media, influencer partnerships and in-store visibility. Parle Agro said the campaign aims to drive rapid awareness and trial, positioning Smoodh Kesar Badam as a premium yet mass-market choice.
With the addition of Kesar Badam, Smoodh’s flavoured milk portfolio now includes Chocolate, Chocolate Hazelnut, Toffee Caramel and Kesar Badam, alongside the company’s broader dairy play in lassi.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
