Brands
Partha Ghosh moves closer to cockpit as Air India adviser to the ceo
Veteran communicator to advise ceo in airline’s transformation
GURGAON: Partha Ghosh is changing seats but staying on the flight deck. The global head of communications at Air India Limited has moved into a new role as adviser to the ceo, reporting directly to Campbell Wilson, as the carrier presses ahead with one of aviation’s most closely watched turnarounds.
The shift follows a bruising yet formative 2 years and 9 months overseeing communications during Air India’s high-speed overhaul under Tata ownership. Ghosh credits a resilient team and frank stakeholder engagement for steadying the narrative through turbulence, from fleet orders to service revamps. He has handed the corporate communications baton to Senjam Raj Sekhar, wishing the team well for its “next chapter”.
Few advisers arrive with a newsroom spine. Ghosh brings three decades in media and corporate communications, including a long run at Samsung Electronics leading corporate communications and csr across India and Southwest Asia.
Before crossing to the corporate side, he cut his teeth in journalism at The Economic Times, where he served as senior editor, launched editions, built verticals and interviewed heavyweights including PM Narendra Modi and Pranab Mukherjee. Stints at Business Standard, Hindu Business Line, The Telegraph and India Today Group rounded out a career that mixed reporting grit with editorial leadership.
For Air India, the appointment signals a premium on strategy and judgement as much as messaging. For Ghosh, it is a return to what seasoned editors do best—advising the person in charge when the stakes are high and the clock is ticking.
The journey, as he puts it, continues. In aviation and reputation alike, altitude is never held for long; it is constantly won.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
