Brands
BabyBless partners with Bigg Boss celeb for glamorous baby shower
Mumbai: Ferns N Petals’ BabyBless, a brand known for redefining parenting and childcare experiences, has recently made a dazzling foray into Bollywood glamor. The brand proudly partnered with Rochelle Rao and Keith Sequeira, famed personalities from Bigg Boss 9, to create a quirky and fun Baby Shower ‘Ready to Pop’ on 30 August 2023.
Launched in 2022, BabyBless by Ferns N Petals has swiftly emerged as the premier destination for an all-encompassing range of services, including decor, fitness, emotional well-being, and information solutions tailored for maternity and childcare. This holistic platform caters to the diverse needs of mothers and babies, from early pregnancy through the initial year of a child’s life and beyond. The brand has catered to over 20,000 families since inception.
The recent collaboration with Rochelle Rao and Keith Sequeira marked BabyBless’s debut in hosting a celebrity baby shower in Bollywood. The celebrity couple, who joyfully announced their pregnancy on 2 August 2023, after five years of marriage, were featured in a heartwarming maternity photoshoot adorned in pink attire. The subsequent baby shower, held on Wednesday, August 30, embraced a “Ready to Pop” theme, symbolizing the imminent arrival of their bundle of joy. BabyBless is renowned for its ability to offer both Traditional and Modern baby shower experiences.
Ferns N Petals & BabyBless founder & MD Vikaas Gutgutia, expressed his excitement for the collaboration, stating, “We at BabyBless are delighted to be a part of Rochelle and Keith’s beautiful journey into parenthood while extending our presence to the vibrant world of Bollywood. This strategic move aligns seamlessly with our long-term expansion goals, and our collaboration with this famed couple in the heart of Mumbai underscores our commitment to making meaningful strides in the market”
BabyBless has achieved remarkable success in the field of maternity and childcare services, reflecting unwavering commitment to providing unparalleled support for growing families. The foray into celebrity baby showers underscores the brand’s dedication to innovation and excellence, aimed at creating unforgettable moments for both parents and their little ones. BabyBless’ vision is to execute a nationwide expansion plan by the end of 2025, addressing the increasing demand for maternity and baby care. The company is focused on establishing a seamless, one-stop destination that celebrates motherhood while delivering top-quality services. The recent collaboration with a Bollywood celebrity in Mumbai is a testament to the focused expansion strategy, marking an exciting milestone.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
