News Broadcasting
NDTV appoints Sachin Malhotra as National Revenue Head – Hindi Cluster
Seasoned sales leader takes charge as broadcaster sharpens its Hindi market push
New Delhi: NDTV has handed the revenue reins of its Hindi cluster to Sachin Malhotra, betting on a battle-hardened sales strategist to turbocharge growth in a fiercely contested ad market.
Malhotra steps in as national revenue head for the NDTV Hindi cluster after more than three years within the network, where he most recently served as north branch head. Before that, he led revenue as region head for NDTV 24×7, building advertiser relationships and regional heft.
A media veteran with nearly three decades in the business, Malhotra’s résumé cuts across some of India’s biggest media houses. At Bennett, Coleman & Co. (Times Group), he handled key accounts as general manager, shaping client partnerships in a brutally competitive phase for media sales. Earlier stints include senior leadership roles at The Walt Disney Company’s youth cluster and 9X Media, where he worked on expansion, brand positioning and new business pipelines.
Known as a sharp market-reader with a nose for opportunity, Malhotra has built a career on scaling revenues, opening categories and pushing sales teams to outpace targets. His elevation comes as Hindi news and entertainment channels wrestle for ad spends amid fragmenting audiences and digital disruption.
For NDTV, the play is clear: press harder on Hindi, deepen client ties and chase growth at speed. For Malhotra, it is another high-stakes innings in a long revenue marathon — and the scoreboard is already ticking.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
