Brands
Loom with a View Huts and Looms Chase Rs 3 crore dream
Handloom brand seeks Rs 3 crore for 10 per cent as tycoons stitch joint deal.
MUMBAI: In a room usually ruled by margins and multiples, this week it was the loom that did the talking. On Amazon MX Player’s Bharat Ke Super Founders, the spotlight shifted from spreadsheets to spinning wheels as Huts and Looms, founded by Jaya and Toofaan, made a pitch that was less about fast fashion and more about lasting legacy. Their question was simple yet powerful: can Indian handloom scale without surrendering its soul? Seeking Rs 3 crore for a 10 per cent equity stake, the founders presented a weaver-first model built on direct collaboration and fair wages. At a time when Indian textiles are celebrated globally but artisans often remain underpaid and underutilised, Huts and Looms positioned craft not as sentimental nostalgia, but as serious business.
The pitch struck a chord.
Ankur Mittal stepped in with an offer of Rs 50 lakh for 5 per cent equity, advising the founders to delay their planned kidswear expansion, a suggestion Sharad supported. Shivam Mishra followed with Rs 10 lakh for 1 per cent, while the Market joined in withRs 15 lakh for 1.5 per cent equity. Rather than a single sweeping cheque, the brand attracted a stitched-together show of faith, with multiple investors backing the vision collectively.
The confidence isn’t just theoretical. Huts and Looms has already found space on major cultural platforms, featuring in movie productions and even at Anant Ambani’s wedding, proof that traditional craft can command centre stage without losing authenticity.
Hosted and mentored by Suniel Shetty, Bharat Ke Super Founders continues to champion businesses where purpose and profit sit side by side. This episode served as a reminder that sometimes, the strongest threads in business are the ones woven with intent.
The series streams exclusively on Amazon MX Player, with new episodes dropping every Friday and Saturday across the MX Player app, the Amazon shopping app, Prime Video, Fire TV and connected devices.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
