MAM
PromotEdge wins exclusive marketing mandate for Style Baazar
Mumbai: PromotEdge, a leader in integrated marketing solutions, has officially secured the exclusive marketing mandate for Style Baazar, a prominent name in the fashion retail industry. The collaboration symbolizes a fusion of innovation and creativity, setting a benchmark for the future of retail marketing. Together, PromotEdge and Style Baazar will develop a strategic roadmap, encompassing Brand’s way forward, content creation for digital, social media management, performance marketing, and influencer marketing. They will work towards shaping Style Baazar’s brand, emphasizing digital content that resonates with core audiences, managing and enhancing social media presence, employing data-driven performance marketing strategies, and engaging influential voices to build a relatable and aspirational brand.
PromotEdge CEO Saurav Agarwal expressed enthusiasm about the partnership, stating, “We are committed to driving Style Baazar’s success through a blend of creativity and strategy. This mandate goes beyond marketing; it’s about shaping an entire brand’s journey.” Style Baazar CMO Siddhantt Khemani shared similar sentiments, adding, “PromotEdge’s multifaceted approach makes them the perfect partner for Style Baazar. Their expertise in these key areas will empower our brand, enabling us to connect with our customers in novel and impactful ways.”
This exciting collaboration marks a new era for Style Baazar, weaving a holistic marketing strategy designed to resonate with contemporary consumers and set new industry standards. The partnership promises to make waves in the competitive landscape of fashion retail and stands as a testament to the shared vision and commitment of both organisations.
Brands
Maharashtra panel orders Lodha to refund Rs 5 crore to homebuyers
Consumer court flags unfair practices in long-running property dispute case
MUMBAI: In a sharp rebuke to one of India’s biggest real estate players, the Maharashtra State Consumer Disputes Redressal Commission has directed Macrotech Developers to refund nearly Rs 5 crore to a senior citizen couple, Uttam and Anindita Chatterjee. The ruling, delivered on March 13, 2026, calls out the developer for “deficiency in service” and “unfair trade practices”, bringing closure to a dispute that has stretched over a decade.
The case traces back to 2015, when the couple booked a 3-BHK flat at World Towers in Lower Parel for Rs 12.22 crore, with possession promised within a year. What followed was a series of changes that complicated matters. After deciding to exit the project, they were persuaded to shift to a 4-BHK in another development priced at Rs 8 crore, with delivery scheduled for 2018. However, within months, the price was allegedly increased to Rs 10 crore. After demonetisation reshaped the market, similar flats were reportedly being offered at lower prices, but the couple were not given the benefit.
Despite paying over Rs 2.83 crore, the couple neither received possession nor clarity. Instead, in 2018, the developer unilaterally cancelled the booking, retained part of the amount as earnest money, and argued that the buyers were investors rather than consumers. The commission rejected this claim, observing that casual references to “investment” do not take away consumer rights when the purchase intent is residential.
The bench also held that the developer could not penalise buyers for payment delays while failing to meet its own delivery commitments. It noted the lack of formal documentation for revised terms and termed the prolonged retention of funds without delivering a home as exploitative.
As part of its order, the commission directed the developer to refund Rs 2.83 crore paid by the couple, along with interest at 10 per cent per annum, amounting to around Rs 2.12 crore. In addition, Rs 1 lakh has been awarded for mental agony and Rs 50,000 towards litigation costs, taking the total payout to over Rs 5 crore. The developer has been asked to comply within two months.
For now, the ruling serves as a reminder that in real estate, shifting terms and delayed promises can carry a significant cost.
