Brands
Zouk’s Valentine campaign turns a bag into a symbol of love
Make Space for Love film shows how a small gesture sparks big connections
MUMBAI: This Valentine’s Day, Zouk, the proudly Indian and cruelty-free lifestyle brand, is proving that love can start with something as simple as moving a bag.
Titled “Make Space for Love”, the campaign turns a familiar everyday moment into a heartwarming story of connection. The idea is instantly relatable: many women place their bag on the seat next to them, marking their personal space. But when that bag is lifted, it signals an opening, a quiet invitation to let someone in.
Set in a college in the days leading up to Valentine’s Day, the film follows a young woman who gradually opens up, moving her bag to offer her seat to someone special. A small act, but one that carries big meaning.
Zouk founder Disha Singh said, “We wanted to celebrate those tiny moments that go unnoticed. For many women, a bag isn’t just an accessory, it’s their personal space. Moving it shows courage and a willingness to let someone in.”
The campaign wraps with Zouk’s message: “Zouk, for the love you make space for.”
To complement the film, Zouk has unveiled a curated range of Valentine’s Day gifts, from handcrafted handbags and mini daypacks to gift packs perfect for partners, friends, or even a treat-yourself moment. The collection is available on Zouk’s website and through quick-commerce platforms including Swiggy Instamart, Blinkit, Zepto and Myntra MNow, making last-minute gifting easy and thoughtful.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
