Brands
Zouk’s Valentine campaign turns a bag into a symbol of love
Make Space for Love film shows how a small gesture sparks big connections
MUMBAI: This Valentine’s Day, Zouk, the proudly Indian and cruelty-free lifestyle brand, is proving that love can start with something as simple as moving a bag.
Titled “Make Space for Love”, the campaign turns a familiar everyday moment into a heartwarming story of connection. The idea is instantly relatable: many women place their bag on the seat next to them, marking their personal space. But when that bag is lifted, it signals an opening, a quiet invitation to let someone in.
Set in a college in the days leading up to Valentine’s Day, the film follows a young woman who gradually opens up, moving her bag to offer her seat to someone special. A small act, but one that carries big meaning.
Zouk founder Disha Singh said, “We wanted to celebrate those tiny moments that go unnoticed. For many women, a bag isn’t just an accessory, it’s their personal space. Moving it shows courage and a willingness to let someone in.”
The campaign wraps with Zouk’s message: “Zouk, for the love you make space for.”
To complement the film, Zouk has unveiled a curated range of Valentine’s Day gifts, from handcrafted handbags and mini daypacks to gift packs perfect for partners, friends, or even a treat-yourself moment. The collection is available on Zouk’s website and through quick-commerce platforms including Swiggy Instamart, Blinkit, Zepto and Myntra MNow, making last-minute gifting easy and thoughtful.
Brands
Rentokil PCI acquires Pecopp to expand pest control footprint in India
Deal strengthens western reach and adds premium clients to portfolio
MUMBAI: Rentokil PCI has acquired Pecopp Pest Control Services Pvt Ltd, strengthening its presence in western India and expanding its customer base across premium segments.
The deal brings Pecopp’s client portfolio, workforce and operational assets into the Rentokil PCI network, combining local expertise with global capabilities. Mumbai-based Pecopp has built a strong reputation over the years, serving clients across professional services, luxury hospitality and entertainment sectors.
With the integration, Pecopp will gain access to Rentokil PCI’s global research, digital tools and service infrastructure, aimed at improving delivery standards and operational efficiency.
Rentokil PCI managing director David Lewis said the acquisition supports the company’s focus on advancing service quality and scaling tech-driven solutions in India.
Pecopp Pest Control Services Pvt Ltd managing director Siddharth Balwani added that the partnership will help enhance service offerings while retaining a personalised approach for existing customers.
The acquisition reflects a broader push by Rentokil PCI to deepen its market presence through targeted expansion and a stronger customer-first strategy.
