Brands
Ednex Global launches to link study abroad choices with careers
Ashish Gupta’s new consultancy focuses on outcomes, ROI, and real career paths
GURGAON: Ashish Gupta, a marketing veteran with over 20 years of experience in education, retail, and consumer marketing, has unveiled EdNex Global, an international education consultancy with a fresh focus on career outcomes.
Unlike traditional counselling, which often revolves around securing admissions, EdNex Global aims to guide students from day one to the long-term impact of their choices. The firm’s outcome-led approach links course selection and study destinations to employability, post-study work options, and return on investment.
Gupta, formerly of IDP Education Ltd, has shaped the firm’s philosophy through years of experience managing student recruitment and partnerships with universities both in India and abroad. He said, “Study abroad decisions carry lasting financial and professional consequences. We start by understanding where a student wants to be in several years and map education choices that realistically support that vision.”
EdNex Global offers a full suite of services covering counselling, admissions, documentation, and visa processes. Its framework evaluates courses and destinations based on ROI, visa likelihood, employability trends, and industry demand, bringing clarity and consistency to the study abroad journey.
Technology supports rather than replaces human guidance. CRM-led lead management and data-backed counsellor allocation enhance responsiveness while keeping advice personalised.
The company will work with universities across Australia, the UK, the US, Canada, New Zealand, parts of Europe, and the Middle East. With plans to expand across select Indian cities, EdNex Global will grow its counselling and documentation teams over the coming year, aiming to make study abroad decisions smarter and more career-focused.
Brands
Malaika Arora launches Maejoy accessories brand with Myntra partnership
New label debuts with 250 plus handbags and lab grown diamond jewellery.
MUMBAI: When style meets sparkle, a new brand is ready to take centre stage. Actor and entrepreneur Malaika Arora has launched a lifestyle accessories label called Maejoy, developed in collaboration with Exceed Entertainment and Myntra Jabong India Private Limited (MJIPL), the B2B wholesale arm of Myntra. The brand enters the market with a debut collection of more than 250 styles spanning handbags and lab grown diamond jewellery, two categories that continue to define everyday personal style for modern consumers.
The handbag lineup includes crossbody bags, structured shoulder bags, bucket bags, totes, backpacks, clutches and workwear inspired designs. The pieces are crafted using materials such as synthetic leather, raffia, braids, satin, rhinestones and metallic finishes.
Alongside the bags, Maejoy has introduced a jewellery range featuring lab grown diamond rings, earrings, pendants, bracelets and tennis bracelets. The pieces are set in 925 sterling silver bases with gold, silver and rose gold tones, and include diamonds certified by IGI and GCI.
Positioned as a premium yet accessible accessories label, Maejoy is built around the philosophy “The Joy of Being Me”, aiming to blend aspirational fashion with everyday usability. The brand’s positioning centres on three pillars: authenticity, empowerment and accessibility.
Arora described the venture as a natural extension of her long association with fashion and personal style.
“Maejoy is a labour of love. Throughout my career, whether on screen, in business or through personal style, I have always believed fashion should feel empowering yet effortless. The Joy of Being Me celebrates individuality while making global fashion trends more accessible,” she said.
MJIPL, CXO and head of house of brands Suman Saha said the brand brings together Arora’s style perspective with a strong opportunity in the accessible premium accessories segment.
“Maejoy combines Malaika Arora’s distinctive style sensibility with fashion forward designs that we believe will resonate strongly with consumers looking for elevated yet wearable accessories,” he said.
Exceed Entertainment CEO Afsar Zaidi added that building celebrity led brands requires balancing authenticity with market viability.
“Malaika commands respect both as a fashion icon and a businesswoman. Bringing her creative vision together with Myntra’s brand building expertise creates a strong foundation for Maejoy,” he said.
The collection is available exclusively on Myntra through its website and mobile app, making the brand accessible to millions of shoppers across India as it steps into the competitive lifestyle accessories space.
